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New Web software a challenge to Microsoft

‘Ajax’ toolset has developers excited

updated 1:29 p.m. ET Oct. 24, 2005

NEW YORK - A quiet revolution is transforming life on the Internet: New, agile software now lets people quickly check flight options, see stock prices fluctuate and better manage their online photos and e-mail.

Such tools make computing less of a chore because they sit on distant Web servers and run over standard browsers. Users thus don't have to worry about installing software or moving data when they switch computers.

And that could bode ill for Microsoft Corp. and its flagship Office suite, which packs together word processing, spreadsheets and other applications. (MSNBC is a Microsoft - NBC joint venture.)

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The threat comes in large part from Ajax, a set of Web development tools that speeds up Web applications by summoning snippets of data as needed instead of pulling entire Web pages over and over.

"It definitely supports a Microsoft exit strategy," said Alexei White, a product manager at Ajax developer eBusiness Applications Ltd. "I don't think it can be a full replacement, but you could provide scaled-down alternatives to most Office products that will be sufficient for some users."

Ironically, Microsoft invented Ajax in the late 90s and has used it for years to power an online version of its popular Outlook e-mail program.

Ajax's resurgence in recent months is thanks partly to its innovative use by Google Inc. to fundamentally change online mapping. Before, maps were static: Click on a left arrow, wait a few seconds as the Web page reloads and see the map shift slightly to the left. Repeat. Repeat again.

"It's slow. It's frustrating," said frequent map user Fred Wagner, a petroleum engineer in Houston. "We're all getting spoiled with wanting things to happen."

So he sticks with Google Maps these days. There, he can drag the map over any which way and watch new areas fill in instantly. He can zoom in quickly using an Ajax slider.

No more World Wide Wait.

"Everybody went, ‘Ooooh, how did they do that?'" said Steve Yen, who runs a company developing an Ajax spreadsheet called Num Sum. "It turns out the technology's been there for awhile."

Jesse James Garrett, an Adaptive Path LLC usability strategist who publicly coined the term ‘Ajax' 10 days after Google Maps launched in February, said such examples "convinced a lot of Web designers to take another look at something they may have previously dismissed as experimental."

Also contributing are faster Internet connections, more powerful computers and better browsers able to handle Ajax, which is short for Asynchronous JavaScript and XML.


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