Martha's daughter to help out on ‘Apprentice’

updated 9:27 a.m. ET Sept. 6, 2005

NEW YORK - Martha Stewart’s daughter, Alexis, will be one of her advisers on “The Apprentice: Martha Stewart,” which premieres next month on NBC.

Alexis Stewart and Charles Koppelman, chairman of the board of Martha Stewart Living Omnimedia, will be Stewart’s “eyes and ears” during each week’s task. They will join her in the conference room when one candidate is sent home, NBC announced Monday.

“No one knows me better than Alexis and she understands my way of conducting business and dealing with people,” said Stewart in a statement. “Charles brings the expertise of a legendary entrepreneur to the conference room each week.”

“The Apprentice: Martha Stewart,” in which Stewart will pick a protege, premieres Sept. 21 (8 p.m. ET).

Ten women and six men, ranging in age from 22 to 42, will compete for 13 weeks on tasks related to Stewart’s area of expertise — publishing, apparel, entertainment and branding.

MORE FROM MORE REALITY TV NEWS, FEATURES

First rule of wedding TV: it’s all about the bride

First rule of wedding TV: it’s all about the bride ‘Survivor’s’ Burnett faces $70 million lawsuit ‘Big Brother’ returns to its roots for season 10 No longer a 'Bachelor' Like, omigod, MTV show seeks new Elle Woods 'Dance's' format leaves much to chance Meet the ‘Big Brother 10’ contestants Deadly job shows try to ‘Catch’ the wave ‘Singing Office’ scans workers for entertainers Former ‘Idol’ champ Ruben Studdard to wed   Add More reality TV news, features headlines to your news reader: