Hungry for love? Don't look at Wal-Mart

updated 12:23 p.m. ET July 23, 2005

ROANOKE, Va. - Wal-Mart has ditched a program that helped single shoppers find love in the discount store's aisles.

Officials at Wal-Mart headquarters in Bentonville, Ark., ordered their Roanoke store to put an end to Singles Shopping, the only program of its kind at Wal-Mart's U.S. stores.

Taking a cue from Wal-Marts in Germany, the month-old program encouraged customers on Friday evenings to pick up a red bow they could place on their shopping carts as an invitation to other singles. "Flirt points" were set up in various sections of the store.

A Wal-Mart spokesman declined to comment on the reason behind the program's cancellation. But customer Dale Firebaugh, who showed up Friday night hoping to meet his match, said store employees told him several people had complained.

"I'm disappointed," said Firebaugh, 63. "Where can someone over 40 who doesn't smoke or drink or go to bars meet someone?"

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