Defense superstar
Johnnie Cochran dead at 67

updated 10:44 a.m. ET March 30, 2005

Los Angeles - Johnnie L. Cochran Jr., who became a legal superstar after helping clear O.J. Simpson during a sensational murder trial in which he uttered the famous quote “If it doesn’t fit, you must acquit,” died Tuesday. He was 67.

Cochran died of a brain tumor at his home in Los Angeles, his family said.

“Certainly, Johnnie’s career will be noted as one marked by celebrity cases and clientele,” the family said in a statement. “But he and his family were most proud of the work he did on behalf of those in the community.”

With his colorful suits and ties, his gift for courtroom oratory and a knack for coining memorable phrases, Cochran was a vivid addition to the pantheon of great American barristers.

Drama in the courtroom
His catchphrase in the Simpson trial, “If it doesn’t fit, you must acquit,” would be quoted and parodied for years. It derived from a dramatic moment during which Simpson tried on a pair of bloodstained “murder gloves” to show jurors they did not fit. Some legal experts called it the turning point in the trial.

Sam Mircovich / Reuters file Cochran, right, talks with O.J. Simpson during Simpson's double murder trial in September 1995 in Los Angeles.

Soon after, jurors found the Hall of Fame football star not guilty of the 1994 slayings of his ex-wife, Nicole Brown Simpson, and her friend Ronald Goldman.

Attorney Alan Dershowitz, who worked with Cochran on the Simpson criminal case, called him a great lawyer.

"He was such a young and vibrant man," Dershowitz said. "He turned his victory in the O.J. Simpson case into an effort to do a lot of good for poor people."

Simpson, reached at his home in Florida, praised Cochran, saying “I don’t think I’d be home today without Johnnie.”

He said other members of his defense team also deserved credit for his acquittal, but added: “Without Johnnie running the ball, I don’t think there’s a lawyer in the world that could have run that ball. I was innocent, but he believed it.”

For Cochran, Simpson’s acquittal was the crowning achievement in a career notable for victories, often in cases with racial themes.  He was a black man known for championing the causes of black defendants. Some of them, like Simpson, were famous, but more often than not they were unknowns.

Celebrities, and unknown clients
“The clients I’ve cared about the most are the No Js, the ones who nobody knows,” said Cochran, who proudly displayed copies in his office of the multimillion-dollar checks he won for ordinary citizens who said they were abused by police.

“People in New York and Los Angeles, especially mothers in the African-American community, are more afraid of the police injuring or killing their children than they are of muggers on the corner,” he once said.

By the time Simpson called, the byword in the black community for defendants facing serious charges was: “Get Johnnie.”

Over the years, Cochran represented football great Jim Brown on rape and assault charges, actor Todd Bridges on attempted murder charges, rapper Tupac Shakur on a weapons charge and rapper Snoop Dogg on a murder charge.

Headline-grabbing cases
He also represented former Black Panther Elmer “Geronimo” Pratt, who spent 27 years in prison for a murder he didn’t commit. When Cochran helped Pratt win his freedom in 1997, he called the moment “the happiest day of my life practicing law.”

FREE VIDEO March 30: Attorney Barry Scheck talks with "Today" show anchor Matt Lauer about attorney Johnnie Cochrane. Today show

He won a $760,000 award in a wrongful death lawsuit filed by the family of Ron Settles, a black college football star who died in police custody in 1981. Cochran challenged police claims that Settles hanged himself in jail after a speeding arrest. The player’s body was exhumed, an autopsy performed and it revealed Settles had been choked.

His clients also included Haitian immigrant Abner Louima, who was tortured by New York police, and Tyisha Miller, a 19-year-old black woman shot to death by Riverside police who said she reached for a gun on her lap when they broke her car window in an effort to disarm her.

Earlier in his legal career, when serving as as an assistant city attorney, Cochran unsuccessfully prosecuted comedian Lenny Bruce on obscenity charges.

But the attention he received from all of those cases didn’t come remotely close to the fame the Simpson case brought him.

Celebrity in his own right
After Simpson’s acquittal, Cochran appeared on countless TV talk shows, was awarded his own Court TV show, traveled the world over giving speeches, and was endlessly parodied in films and on such TV shows as “Seinfeld” and “South Park.”

In “Lethal Weapon 4,” comedian Chris Rock plays a policeman who advises a criminal suspect he has a right to an attorney, then warns him: “If you get Johnnie Cochran, I’ll kill you.”

The flamboyant Cochran enjoyed that parody so much he even quoted it in his autobiography, “A Lawyer’s Life.”

“It was fun. At times it was a lot of fun,” he said of the lampooning he received. “And I knew that accepting it good-naturedly, even participating in it, helped soothe some of the angry feelings from the Simpson case.”

Indeed, the verdict had done more than just divide the country along racial lines, with most blacks believing Simpson was innocent and most whites certain he was guilty. It also left many of those certain of Simpson’s guilt furious at Cochran, the leader of a so-called “Dream Team” of expensive celebrity lawyers that included F. Lee Bailey, Robert Shapiro, Barry Scheck and Peter Neufeld.

But in legal circles, the verdict represented the pinnacle of success for a respected attorney who had toiled in the Los Angeles legal profession for three decades.

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