Coke to launch new no-calorie soda

updated 5:22 p.m. ET March 21, 2005

ATLANTA - The Coca-Cola Co. said Monday it will launch a no-calorie version of its trademark soft drink called Coca-Cola Zero in the United States in June.

The drink will be sweetened partly with a blend of aspartame and acesulfame potassium. Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.

The new drink will have its own marketing campaign.

With the rollout of Coca-Cola Zero, there will be a half-dozen different versions of trademark Coca-Cola on the market. There are also several different varieties of Diet Coke, including the recently announced rollout of Diet Coke sweetened with Splenda.

Purchase, N.Y.-based PepsiCo Inc. also has several different varieties of Pepsi and Diet Pepsi, including a one-calorie cola called Pepsi One, which is sweetened with Splenda. Spokesman Dave DeCecco said Pepsi does not have any current plans for a zero-calorie version of Pepsi.

Officials at both companies have said they believe consumers are increasingly interested in variety and they are not worried about market confusion by all the different drinks.

"We work hard to minimize that by making sure all of our brands have distinct graphics and marketing," Coke spokesman Scott Williamson said.

Print this Email this Blog this  IM this

MORE FROM FOOD INC.

Food Inc. Section Front

U.S. farmers profit little from high rice prices As cost of food soars, restaurants get creative Co-founder of Baskin-Robbins dies Immigrants worried about cost stock up on rice Tequila grows up, gets more expensive Farmers say don’t blame ethanol for food prices Food prices rising, but no shortage in U.S. A business success story — with a twist French vintners flirt with heresy — screw tops Arby’s owner buying Wendy’s for $2.34 billion Food Inc. Section Front   Add Food Inc. headlines to your news reader: