From Hasbro, a musical toothbrush

Tiny microchip plays tunes while children brush

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updated 3:49 p.m. ET Feb. 25, 2005

PAWTUCKET, R.I. - A musical toothbrush intended to keep kids brushing for the recommended two minutes will hit stores in September, transmitting the '60s pop hit "Do You Believe in Magic?" through their jawbones directly to their inner ears

Toymaker Hasbro Inc. said Friday the battery-operated Tooth Tunes contains a tiny microchip that stores the song. Someone standing nearby would hear only a hum.

The song plays for two minutes, the amount of time dentists recommend people spend brushing their teeth.

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Hasbro said the toothbrush will sell for under $10 and will be offered initially at CVS drugstores nationwide, and eventually other stores.