Oscar red carpet
is a designer’s dream

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Hairdresser Frederic Fekkai has some clients who come to him for every occasion but Oscar night. “An actress talked to me about doing hair but realized that she has to fill obligation with a brand,” said Fekkai, whose had longtime associations with Debra Messing, Jessica Lange and Meryl Streep.

Fekkai said the celebrities who do visit his salon during Oscar week trust he’ll make them look their best, even if the style isn’t a trend that would land him a credit in a magazine.

Fekkai doesn’t use a celebrity spokesmodel because he’s not fully convinced it will get paying customers to buy his products — “The consumer is very smart. You’re not going to trick someone to buy things just because you can get celebrity,” he said — but he’s also not willing to give up the whole red-carpet frenzy.

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“We haven’t thought about not doing it but we’re trying to find an angle to do something different,” he said. “It’s become too much of the same thing, too expected, too commercial.”

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