$37,375 payday: That’s using your head!

Web designer sells himself to advertiser

Crier Communications / AP

Andrew Fischer models his message.

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updated 4:59 p.m. ET Jan. 25, 2005

OMAHA, Neb. - A Web-page designer who auctioned off the use of his forehead for advertising space is letting it go to his head.

Andrew Fischer, 20, of Omaha, who put his forehead for sale on eBay as advertising space, received $37,375 on Friday to advertise the snoring remedy, SnoreStop.

Fischer will display the SnoreStop logo on his forehead for one month.

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“I look forward to an enjoyable association with Andrew — a man who clearly has a head for business in every sense of the word,” SnoreStop CEO Christian de Rivel said.

“People will always comment on something out of the ordinary,” Fischer said in his sales pitch. “People like weird.”

But there were limits: He refused from the outset to be the conduit for any message or product deemed tasteless or unacceptable in traditional advertising formats.