Donald Trump: 'You're fragrant'

updated 6:25 p.m. ET Sept. 24, 2004

NEW YORK - Aramis and Designer Fragrances, a division of high-end cosmetics firm Estee Lauder Cos., said Thursday it signed a multi-year deal naming real estate mogul and reality television star Donald Trump as the spokesperson for a new men's fragrance called "Donald Trump, The Fragrance."

The company said the product is slated for an exclusive U.S. launch in mid-November at Federated Department Stores and will have a suggested retail price of $60 for a 100ml/3.4 oz. bottle.

Financial terms of the deal were not disclosed.

The Aramis and Designer Fragrances division makes and markets fragrances and skin care products under the Aramis and Lab Series names and under licenses for Donna Karan, Tommy Hilfiger, Michael Kors and Kiton.

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