Donald Trump: 'You're fragrant'

Estee Lauder launches 'Donald Trump, The Fragrance'

	Donald Trump and William Lauder, CEO of Estee Lauder Companies, announce multi-year deal to launch Donald Trump, The Fragrance.
Business Wire

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updated 6:25 p.m. ET Sept. 24, 2004

NEW YORK - Aramis and Designer Fragrances, a division of high-end cosmetics firm Estee Lauder Cos., said Thursday it signed a multi-year deal naming real estate mogul and reality television star Donald Trump as the spokesperson for a new men's fragrance called "Donald Trump, The Fragrance."

The company said the product is slated for an exclusive U.S. launch in mid-November at Federated Department Stores and will have a suggested retail price of $60 for a 100ml/3.4 oz. bottle.

Financial terms of the deal were not disclosed.

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