‘Apprentice’ toy to be sold by Mattel

‘Morph Machines’ are cars that come apart

	The winning toy from "The Apprentice" task lets kids transform and customize it.
MATTEL, INC. / Business Wire

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updated 4:56 p.m. ET Sept. 14, 2004

NEW YORK - Reality TV might be real after all.

The toy designed by the winning team on last week’s premiere of NBC’s “The Apprentice 2” will be produced by Mattel. On the show, two gender-divided teams competed to create a toy that tested well for 6-year-old boys.

The women’s team came up with the idea of a remote-controlled car with interchangeable parts that can be crashed and easily put back together. A prototype was designed overnight by Mattel and met with approval from young boys who tested the car.

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Sara Rosales of Mattel told The Associated Press Tuesday the toy company hadn’t planned to produce a toy from Donald Trump’s reality show. “We had no expectations. We were planning on simply showcasing our brand.”

Named Morph Machines, the toy (tweaked slightly to have a sleeker style) will hit shelves in early 2005 with a retail price of $30, Mattel said.

“The Apprentice 2” airs Thursdays on NBC at 9 p.m. (ET).