Skip navigation
sponsored by 

H-P unveils own version
of Apple iPod

20-gigabyte, 40-gig music players
go for same price

H-P iPod
HP
H-P will sell photo labels in which users can choose and print their own art and wrap the tattoo-like stickers around their iPods for a personal touch.
  Tech Holiday Gift Guide  
  More
Holiday Retail
Online holiday shopping is trickier this year
For online holiday shopping this season, consider expanding your repertoire of retailers and bring your most comfy slippers. It’s going to be a more challenging effort this year than last .

Tech and gadgets videos
TODAY
30 years later, Google search helps reunite pair
Nov. 7: Dr. Scott Becker never gave up hope of finding his daughter, and after decades of searching, he found her using a very modern tool. NBC’s Ron Mott reports, then NBC’s Amy Robach sits down with the pair.

Video
Tech Watch
The latest in technology and entertainment news.
  Auto Tech

A better economy may lure buyers, but these trends could seal the deal.

Go to Auto Tech

  LIVE QUOTE
Quotes delayed 15+ min.
updated 5:56 p.m. ET Aug. 27, 2004

SAN JOSE, Calif. - Hewlett-Packard Co. unveiled its own version of the iPod portable music player Friday, showing the fruits of a groundbreaking partnership it had previously announced with Apple Computer Inc.

H-P is now taking orders for the player, which it has dubbed the “Apple iPod from H-P.” The product is a replica of Apple’s latest models of the popular white 20-gigabyte and 40-gigabyte iPods — but carries the H-P brand instead.

The licensing deal, which was announced this past January, is a break from Apple’s usual isolationist stance and should help it capitalize on the broad retail reach of H-P, the world’s largest computer printer maker and second largest PC maker.

Story continues below ↓
advertisement | your ad here

For H-P, working with Apple, the leader in portable music players and online music store sales, gives it a quick foothold in the digital music space.

“Clearly Apple has done a great job of making the iPod popular, but we have a wide distribution globally, so it’ll really help in driving up the volume,” said Vyomesh Joshi, an H-P executive vice president.

The price will be $299 for the 20-gigabyte model, or $399 for the 40-gigabyte model, matching Apple’s current prices. The products will be available in early September.

FREE VIDEO
Hewlett-Packard gets jiggy
CNBC’s Cory Johnson reports on Hewlett-Packard’s push into digital entertainment, starting with its own branded version of Apple’s iPod.

CNBC

The H-P-branded music player will not feature H-P’s signature blue color as initially planned because it found that the clean white look was important to iPod customers, Joshi said.

As part of the deal, H-P has also begun bundling Apple’s iTunes jukebox software and iTunes Music Store with all of its computers. H-P’s upcoming new digital entertainment center — a hub that stores digital music, photos and videos and hooks up with a home television and stereo system — will also feature the iTunes software.

Also, H-P will sell photo labels in which users can choose and print their own art, or select cover art from artists H-P has partnered with, such as Sting and Alicia Keys, and wrap the tattoo-like stickers around their iPods for a personal touch.

© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Resource guide