Olsen twins no longer 'Got milk'

Ad campaign pulled out of 'sensitivity to their current situation'

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updated 9:25 a.m. ET July 7, 2004

NEW YORK - Out of “sensitivity to their current situation,” the “got milk?” magazine ads featuring twins Mary-Kate and Ashley Olsen have been retracted.

Mary-Kate recently entered a treatment program for what her publicist called a “health-related issue.” People and Us Weekly magazines have reported the 18-year-old actress has an eating disorder.

Ashley recently canceled a trip to Australia to promote the twins’ new film, “New York Minute,” to be with her sister.

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Hugh Williams, a director with the Milk Processor Education Program, told The Associated Press on Tuesday the ads were pulled out of “sensitivity to their current situation.”

Williams said the ads may run in the future.

The magazine ads featuring the Olsen twins, each with the trademark milk mustache, began running May 7 and were to continue to the end of July.

When the advertising campaign was announced, Mary-Kate said in a statement, “We wanted to appear in this ad because we love the campaign and we want to help make sure our fans are healthy like us.”