Plastic bottles pile up as mountains of waste
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Beverage industry opposition
That opposition certainly exists, but the beverage industry says it just doesn't make sense to force a deposit law on consumers.
"This cost burden placed on businesses is also passed along to consumers — levying a 'hidden tax' on both," the American Beverage Association said in an issue statement on the topic.
Curbside recycling at homes and businesses, as well as educating consumers, are the best methods for dealing with container waste, the group adds.
Tom Kinnaman, an economics professor at Bucknell University in Lewisburg, Penn., believes that while recycling is expensive the debate needs to reflect what he calls the "happiness" value of seeing litter cleaned up.
Factor that in and a deposit law can make sense, says Kinnaman, whose research includes household recycling trends.
"It turns out recycling also provides utility," he says. "It benefits society because it provides happiness for people in excess of what it costs to provide the happiness."
High tech, low tech
A Colorado company called Biota says it might have a way around the deposit controversy: a biodegradable bottle. All of Biota's water bottles are made out of the biodegradable plastic, which comes from corn starch in a process developed by the seed company Cargill and Dow Chemical.
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Biota says that while traditional plastic bottles can take 1,000 years to degrade in a landfill, its bottles can biodegrade within 80 days in a commercial composting operation.
Won't the bottles dissolve on store shelves? Biota says they'll only degrade if they've been emptied and placed in composting conditions — high heat and humidity as well as microorganisms to eat away.
Biota is just getting off the ground, selling to a few health food stores in California, Colorado and Nevada. But it plans to expand, and even sell via the Internet.
Franklin sees hope in the biodegradable plastic, but adds that a big, unanswered question is whether mixing those bottles with PET bottles might contaminate the latter in the recycling process, making them useless.
"The concern is if we are going to be able to transition to that type of plastic what will be some of the impacts on companies that are trying to recycle PET bottles out there," she says.
And what about a low-tech approach of just educating the public to assume more responsibility, taking those plastic bottles home to a recycling bin instead of leaving them in a trash bin at a park?
"It's unrealistic to think people are going to do that," Franklin says. "In this culture it just doesn't seem to happen."
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