Britney Spears
to launch new fragrance

Body cream, shower gel, solid ‘shimmer stick’ will debut in stores in September

Frank Micelotta / Getty Images file

Singer Britney Spears will launch a new fragrance, Curious, this fall.

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updated 12:10 p.m. ET June 12, 2004

NEW YORK - Pop star Britney Spears is a new crossover artist in the beauty business.

The 22-year-old singer will launch a new fragrance, Curious, this fall. A blend of white flowers and vanilla-infused musk, the fragrance is part of a licensing agreement with Elizabeth Arden, the company announced Thursday.

Spears is a “talented, fashionable woman who appeals to a young and international consumer base,” said Paul West, president of Elizabeth Arden, in a statement.

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Packaging for Curious will feature two of Spears’ favorite colors, pink and azure blue, and the bottle will be azure with heart-shaped charms.

A scented whipped body cream, shower gel and solid “shimmer stick” will debut in department stores in September, the company said.