updated 4/13/2011 3:44:19 PM ET 2011-04-13T19:44:19

Brazil's tourism agency plans to use the global release of the 3-D animation movie "Rio" to promote the country as a destination for foreign tourists.

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Embratur said Wednesday a short promotional video — "Brazil Calls You. Celebrate Life Here" — will be shown in theaters in 10 nations around the world just before the film is screened this weekend.

Video: Watch the 'Rio' trailer (on this page)

There will be 7,500 showings of the video at 250 movie houses in Argentina, Colombia, Chile, Italy, Netherlands, Paraguay, Peru, Portugal, Spain and the United States.

Besides promoting Brazil, the video is aimed at reducing concerns that foreigners may have about violence in Rio de Janeiro, the Brazilian city most visited by tourists, an Embratur official said. The official agreed to discuss that aspect of the video only if not quoted by name.

Rio is frequently in the news as a city rife with drug-gang violence in its vast slums.

In 2009, police began an ambitious "pacification" program in which security forces clear heavily armed gangs from slums and establish a police presence. The program aims to reduce violence in the city before the 2014 World Cup and 2016 Olympic Games and improve the lives of shantytown residents by bringing in basic services.

"Rio," which was directed by Brazilian Carlos Saldanha, opened last month in Brazil.

It is the story of Blu, a rare blue macaw born in Brazil but raised in Minnesota, where he never learned to fly. Blu travels to Rio de Janeiro after his owners learn a female blue macaw has been discovered there, then amid a series of adventures falls in love with her and learns to fly while rediscovering himself among sweeping views of the city.

"It is very important to take advantage of this visibility to promote our diversity," Embratur president Mario Moyses said in a statement. "Besides Rio de Janeiro, which everyone should visit, we have natural beauties: beaches, sun and destinations for anyone seeking culture, sports, ecotourism, and adventure and business tourism."

Story: 'Rio' dances on the sand, soars through the sky

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Video: Morales returns to her Rio roots

  1. Closed captioning of: Morales returns to her Rio roots

    >>> of reporting from the beaches of rio de janeiro this morning. she has a special connection with the city. right, nat?

    >> reporter: that's right, meredith. you know, this is the part i think where i get to embarrass myself a little and take a stroll down memory lane . it was 30 years ago i lived in rio and so much has changed for this country, but especially for the little girl of 8 years old.

    >> reporter: the year 1978 , my father who was in the air force was transferred to rio de janeiro . for my mother who's brazilian it was a chance to go home and be near her family. my journey be-quigins in sao paulo to see my grandmother who is 90 and just got out of the hospital. i show her my kids whom she's never met. i leave her to rest and will come back later. next, lunch with my mother's cousin and aunt who remembers how i was back then.

    >> when you want something you just had it because nobody could stand it. mommy, mommy!

    >> reporter: i think that was patricia, my sister. my family reunion , too short but sweet. thank you for having me! next, a short flight to rio de janeiro , about 260 miles east to revisit where i grew up. whoo! rio , i've missed you so! my dad always had his super 8 ready. this is the building where we used to live. i guess some things never change. i have great memories. i had three birthdays in that apartment. we had incredible views of the area right on the lake or as we call it lagoa. one of my favorite things here to do was roller skate . it was the 80s and we all did it. xanadu xanadu

    >> reporter: no one's roller skating anymore.

    >> reporter: the surf and sand were my playground. i spent almost every weekend on the beach. my dad, perfecting his focus got some things right, enamored especially with the country's assets. next my old school, the american school of rio where i spent 2nd through 4th grades. hasn't changed much.

    >> not much.

    >> reporter: unfortunately for me, they have kept their records. oh, my god. yeah. found me. not good. right there. the only time in my life i have ever gotten a really bad grade was 3rd grade . it scarred me for life. mrs. z gave me a d in social studies . she said i was a dreamer.

    >> reporter: a visit to rio wouldn't be complete without seeing the impressive sites of this city. i was here 30 years ago with my sister. the christ of redeemer statue is a world famous landmark and icon of rio . we are going there next. not to be missed, the spectacular sugarloaf mountain . the only way up there is a cable car to the tippy-top. there is too much to see and do, but new memories still to be made. i left brazil when i was 10 years old. one thing i never got to do but always dreamed of was this!

    >> go, go, go! fast! [ screaming ]

    >> let's make a postcard for you.

    >> reporter: a huge thank you to my pilot there. he was incredible. this whole trip has been a thrill. i can guarantee it won't be another 30 years before i come back. now, meredith, of course before i go home, i cannot leave here empty handed. i picked up a little something for you. very little. i'm not sure which is front or back. can you believe this?

    >> you may see it on matt. i don't know about me, natalie.

    >> they call that a man pocket.

    >> whoa!

Photos: A mom's look at recent kid flicks

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  1. 'The Lorax'

    As you might guess, since it's based on a Dr. Seuss book, there's nothing too scary or inappropriate for any age in "The Lorax." Although even before the film came out, Fox's Lou Dobbs said that it and "Secret World of Arrietty" were examples of "Hollywood once again trying to indoctrinate our children." (Universal Pictures) Back to slideshow navigation
  2. 'Secret World of Arrietty'

    Two preschoolers who attended "Secret World of Arrietty" with our movies editor haven't stopped acting out the movie since. Moms and dads may recognize the story from their own childhood -- it's based on Mary Norton's "The Borrowers," about little people who live under the floorboards of our homes. Nothing is too frightening in the film, not even the cat shown here. (Disney) Back to slideshow navigation
  3. 'Adventures of Tintin'

    The name "Tintin" isn't well-known in America like it is in Europe, but this movie could change things. "The Adventures of Tintin" is a 3-D performance capture film in which young journalist Tintin and his trusty dog, Snowy, investigate a mystery involving a sunken ship. Older kids may want to go on this adventure, but it's a bit scary for young ones -- and a bit dry for adults. (Paramount Pictures) Back to slideshow navigation
  4. 'Alvin and the Chipmunks: Chipwrecked'

    Alvin, Simon, Theodore and The Chipettes take a cruise with pal Dave Seville (Jason Lee), but find trouble fast and end up shipwrecked. Don't expect genius humor -- a typical scene features Lee getting gravy spilled on his crotch -- but kids of a certain age and temperament find the Chipmunks cute. (20th Century Fox) Back to slideshow navigation
  5. 'The Muppets'

    Jason Segel, Amy Adams and a Muppet named Walter head to Hollywood to drag Kermit, Miss Piggy and the rest back on stage. Parents who grew up with Jim Henson's Muppets will love passing these characters on to their children, and the self-aware film is jam-packed with retro references and celebrity cameos. (Disney Enterprises) Back to slideshow navigation
  6. 'Arthur Christmas'

    Who knew Santa's organization had gotten so corporate? The elves and eldest Claus son Steve have it down to a science, but when a present is missed, it's klutzy younger son Arthur and scrappy Grand Santa who must come to the rescue. A charming twist on the old holiday stories. (Sony Pictures Animation) Back to slideshow navigation
  7. 'Happy Feet Two'

    The cheery penguins of Oscar-winning "Happy Feet" return for "Happy Feet Two." Shifting ice traps most of the penguin colony without food, and it's up to Mumble and friends to save them. The film's a bit long for wee ones, but is beautifully shot, and the 3-D is unobtrusive. (Warner Bros.) Back to slideshow navigation
  8. 'Puss in Boots'

    Antonio Banderas takes his "Puss in Boots" character from the "Shrek" films into a movie of its own. The swashbuckling kitty meets up with sexy Kitty Soft Paws (voice of Salma Hayek) and his childhood pal, Humpty Dumpty. Nothing too scary here for kids, and the 3-D is actually exceptional in this fun film. (DreamWorks) Back to slideshow navigation
  9. 'The Smurfs'

    Neil Patrick Harris plays the human who befriends "The Smurfs" as the 1980s cartoon leaps to the big screen. Unlike their earlier animated feature, "Smurfs and the Magic Flute," from 1983, this one isn't rated G. Still, it's only PG for "mild rude humor and action," so nothing should be too bad. Gargamel just isn't that frightening of a villain -- he's no Cruella De Vil. (Columbia Pictures) Back to slideshow navigation
  10. 'Winnie the Pooh'

    No 3-D, no violence, no bad words, very little potential for nightmares. "Winnie the Pooh" and his pals from the Hundred Acre Wood are back, and for once, a movie studio listened to its heart. Nothing has been altered or modernized about A.A. Milne's charming characters, and even the youngest toddlers will likely love this movie. (Disney) Back to slideshow navigation
  11. 'Cars 2'

    If your kids loved the first "Cars," they've probably already been mooning over the sequel. In this one, Lightning McQueen and Mater head around the world to compete in a global Grand Prix. Nothing too scary here, though not every kid may be a fan of the four-wheeled friends. (Disney/Pixar) Back to slideshow navigation
  12. 'Mr. Popper's Penguins'

    Based on the famous children's book, "Mr. Popper's Penguins" shows how a man (Jim Carrey) turns his stressed-out life around when six penguins move in with him. It's rated PG for some rude humor and language, but even little ones will enjoy the wobbly, waddly birds. (20th Century Fox) Back to slideshow navigation
  13. 'Judy Moody and the Not Bummer Summer'

    Won't appeal to tots, but grade schoolers should be able to relate to "Judy Moody and the Not Bummer Summer." Third-grader Judy and brother Stink are stuck in town while all their friends go away to camp for the summer. But lively Aunt Opal (a wacky Heather Graham) livens things up quickly. (Relativity Media) Back to slideshow navigation
  14. 'Kung Fu Panda 2'

    Po (the lively voice of Jack Black), Tigress (sultry Angelina Jolie) and the rest of the Furious Five are back in "Kung Fu Panda 2." It's rated PG due to the animated martial arts, but if your child saw the first one they won't be bothered by that. What may scare young ones is the storyline about Po learning he was adopted. Not the mere fact of adoption -- that's good to talk about -- but that his parents appear to have been killed in a peacock attack on their village. It's scary, but later on, a scene seems to hint that Po's parents may have survived. (DreamWorks) Back to slideshow navigation
  15. 'Hoodwinked Too'

    Yes, that's Hansel and Gretel. "Hoodwinked Too! Hood vs. Evil" turns the fairy tale into an action film. The voices -- provided by Amy Poehler, Bill Hader, Joan Cusack, Martin Short and others -- are fabulous, but this fairy-tale mash-up isn't as fun as the "Shrek" series. (The Weinstein Co.) Back to slideshow navigation
  16. 'African Cats'

    "African Cats" focuses on two families of big cats -- a lion pride and a cheetah family -- in the Masai Mara National Reserve in Kenya. It's over-narrated by Samuel L. Jackson, perhaps to help kids understand what's going on. That said, the images, especially of the adorable cheetah cubs, are delightful, but there's also a bloody zebra-eating scene that the AP reports made some families walk out. (Disneynature) Back to slideshow navigation
  17. 'Born To Be Wild'

    "Born to be Wild" is fun in 3D, but if your child won't wear the glasses, it doesn't much matter. The extra dimension isn't really needed to tell the story of two admirable women, one who saves orphaned elephants and another who saves orphaned orangutans. Uplifting and at less than an hour, it won't stretch young attention spans. (Drew Fellman / Warner Bros.) Back to slideshow navigation
  18. 'Rio'

    Family friendly "Rio" tells a sweet story of a macaw from Minnesota named Blu who never learned to fly. But when he heads south to Rio to meet Jewel, the last female of his kind, he has to learn to soar in more ways than one. Although the birds are birdnapped, there's nothing too scary even for the youngest kids here. You may find them flapping their arms around the yard later, playing Blu and Jewel. (20th Century Fox) Back to slideshow navigation
  19. 'Hop'

    "Hop" is rated PG, but for no reason this mom and her toddler could ascertain. Not a scary moment in this sweet Easter-themed gem, and the cartoon violence is nowhere near as the Loony Tunes craziness we grew up on. This film will probably become an Eastertime staple, but note that the religious side of the holiday is never touched on, it's all jellybeans and bunnies and baskets and chicks. (Universal Pictures) Back to slideshow navigation
  20. 'Mars Needs Moms'

    Which kid hasn't wished their mom would just leave them alone? In the engagingly animated 2011 film "Mars Needs Moms," Milo does just that -- and lives to regret it when Martians snatch his mom to take care of their own little ones. His battle to get her back is engaging and colorful for grade-schoolers, but probably too much for toddlers and not of interest to teens. (ImageMovers) Back to slideshow navigation
  21. 'Rango'

    The critics loved 2011's "Rango," which was immediately mentioned as a possible best picture nominee for next year's Oscars. But it's not really for the littlest kids, as its PG rating suggests. But for older kids, and adults, the visuals are breathtaking and the story humorous and sweet. Yes, that's Johnny Depp as the voice of chameleon Rango. (Paramount Pictures) Back to slideshow navigation
  22. 'Gnomeo and Juliet'

    Shakespeare for toddlers? 2011's "Gnomeo and Juliet" may be based loosely on the Bard's play, but this romance involving lawn gnomes quickly writes its own script -- with a much happier ending, no double suicides here. Almost nothing scary, so kids of any age can watch, although some of the literary and other jokes will soar over their heads and hit their parents' funny bones. (Miramax) Back to slideshow navigation
  23. 'Tangled'

    Hard to believe Disney never got around to animating Rapunzel before 2010. "Tangled," which reportedly was called that because studio execs thought "Rapunzel" would scare off boys, is a beautiful hoot. Mandy Moore voices the long-haired princess, who has some real spirit, and Zachary Levi (from "Chuck") plays Flynn Rider. Flynn's no boring Disney prince -- he's a thief, which minimizes the mushy stuff. (Disney Enterprises) Back to slideshow navigation
  24. 'Toy Story 3'

    Oh Woody, Buzz and the gang, how we love you. The trilogy about toys who have active lives when humans aren't looking started back in 1995, and the final film came out in 2010. There's one rather scary scene where it looks as if the toys are going to be burned up in an incinerator, but if kids can cover their eyes for a minute, everything ends happily. And adults will need Kleenex to get through the ending, where loyal owner Andy heads off to college, leaving his toys with a new family. (Disney/Pixar) Back to slideshow navigation
  25. 'Despicable Me'

    Steve Carell leaves bumbling Michael Scott at "The Office" to voice Mr. Gru in 2010's "Despicable Me." Gru is a supervillain with weirdly enormous shoulders and a laboratory full of dim but obedient yellow minions. He's battling his nemesis, a supervillain who looks shockingly like Bill Gates. But when Gru finds himself adopting three orphan girls, he slowly forgets about being a baddie and focuses on being a daddy. The story is sweet, and the pill-shaped minions keep the littlest viewers interested. (Universal Pictures) Back to slideshow navigation
  26. 'Megamind'

    Two aminated supervillain movies in one year? 2010's "Megamind" didn't earn the critical love of that year's earlier release, "Despicable Me," but still, most of the reviews were positive. And since when have kids been offended by seeing the same film (or the same plot) twice? They watch the same "Yo Gabba Gabba" episode over and over again, for heaven's sake. (Paramount Pictures) Back to slideshow navigation
  27. 'Yogi Bear'

    The goofy bear from the 1960s is a big-time movie star now, thanks to 2010's "Yogi Bear" film. Dan Aykroyd voices Yogi, and Justin Timberlake is his shorter and warier pal, Boo-Boo. No pic-a-nic basket is safe. Don't expect Pixar-style charms -- reviews were mostly negative, and at least one critic called the film "dumber than your average bear." For Hanna-Barbera completists only. (Warner Bros.) Back to slideshow navigation
  28. 'Harry Potter and the Deathly Hallows, Part 1'

    Obviously, not for the tot set. But the "Harry Potter" series seems to be getting better as it gets older. The final book, "Deathly Hallows," has been split into two films. The first part came out in 2010 and the second will arrive in November 2011. Fans of the book are thrilled because this means many of their favorite moments haven't been cut out, including a nice scene at Fleur and Bill's wedding. (Warner Bros) Back to slideshow navigation
  29. 'Ramona and Beezus'

    Ramona Quimby is well-known to kids and parents from Beverly Cleary's beloved book series. Joey King brought her to life in 2010's "Ramona and Beezus," with Disney teen queen Selena Gomez as oft-exasperated sister Beezus, although we don't think Beezus of the books ever looked this much like a Teen Vogue model. Still, the film kept its family focus and sweet plot, and what kid can't identify with such trauma as losing a beloved cat, ruining picture day, and throwing up on the drums in music class. (20th Century Fox) Back to slideshow navigation
  30. 'Shrek Forever After'

    It's midlife crisis time for Shrek. In 2010's "Shrek Forever After," the green ogre is married and dad to triplets, but each day seems to progress in the same boring style. So he makes the fairy-tale mistake of cutting a deal with a magic creature -- in this case, con artist Rumpelstiltskin -- and suddenly everything goes all "It's a Wonderful Life." But what's a magical world without Shrek in it? Thankfully, everything gets fixed in the end and Shrek is newly in love with his life and family. A sweet ending to the four-film series. (Paramount Pictures) Back to slideshow navigation
  31. 'How to Train Your Dragon'

    Vikings: They're more than just a football team. 2010's "How to Train Your Dragon" tells the tale of Viking teen Hiccup. He wants to follow in his clan's tradition as a dragonslayer, but then discovers he really likes the dragon he's found. The youngest tots might not go for this one, with all its talk of slaying and battles, but older ones will enjoy it. (Paramount Pictures) Back to slideshow navigation
  32. 'The Karate Kid'

    What goes around, comes around. Parents who watched the 1984 "Karate Kid" with Ralph Macchio are now taking their kids to 2010's version, starring Will Smith's son, Jaden. If you've seen the first one, you know the plot -- young wimpy kid finds his strength when an old martial-arts master trains him for the big tournament against the bullies. This version is set in China, which adds a novel element. The fighting scenes are bloody and scary, but older grade-schoolers and up will appreciate the story of underdog who triumphs thanks to hard work and love. (Jasin Boland / Columbia Pictures) Back to slideshow navigation
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