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Next move for Taylor Swift: greeting cards
Country singer will debut American Greetings line in the spring
 Peter Kramer / AP Taylor Swift, the youngest person to win the Country Music Association's entertainer of the year award, attends the ceremony Nov. 11. The singer will debut her new line of greeting cards with American Greetings in the spring. |
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CLEVELAND - Fresh off her triumph at the Country Music Association Awards, Taylor Swift has netted a deal to create a line of greeting cards.
American Greetings Corp. CEO Zev Weiss says Swift's abilities as a storyteller and songwriter make her a natural for writing cards that will appeal to all ages.
The Cleveland-based company said Tuesday that cards, gift wrap, stationery, online greetings and other related products overseen by Swift will begin appearing in the spring.
Terms of the deal were not disclosed.
In a statement, Swift calls the opportunity to write and design greeting cards "a wonderful experience." The 19-year-old Swift, who was named the 2009 CMA entertainer of the year, says she has always been fascinated by feelings and how people express them.
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