But when Juicy Lucy appeared in UNLV’S campus newspaper covered in words that depict portions of meat on a cow with the slogan “Enjoy something tender and juicy,” some students got upset.

"It's not for everybody and we understand that,” said Fieldman. “There's been some controversy at the university and other places, and if you don't like it don't come and if you see the ad, turn the page."

The article, written by Anthony Guy Patricia, a grad student at UNLV, states the advertisement is a “masterpiece of capitalistic garbage.”

"When the ad came out, there were several people at the university, mostly from the women's study program, that objected to the Rebel Yell taking the article,” said Fieldman.

After the article ran, two other articles were printed from the editor following up on all the controversy.

"The Rebel Yell responded, which I think was (appropriate) - that their editorial comments and their advertising side are kept separate and there is nothing illegal about the ad and they were gonna take the revenue," Fieldman continued.

"This has nothing to do with disrespecting or objectifying women, this has to do with an edgy ad to bring people in to have a good time."

Besides upsetting few students at UNLV, Fieldman has received a little flack from the county over Juicy Lucy; not for the ad, but for the large lady herself.

"The county indicated that the Juicy Lucy was too suggestive and that the county considered her naked."

Just how much is too much in a city that promotes what happens here stays here? Fieldman says he will continue to run print ads featuring Juicy Lucy. For now the two-story inflatable Lucy has been taken down.

"We certainly can't put her back up publicly until we have a permit for her, and we are in the process of trying to satisfy the county."

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