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Stripper ad campaign halted in Las Vegas

Club owner stops strippers-on-a-truck promotion as city cites safety, taste

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updated 9:14 a.m. ET Nov. 16, 2009

LAS VEGAS - Live strippers on the back of a truck is too much — even for Sin City.

A Las Vegas strip club has agreed to stop an advertising promotion in which it hauled bikini-clad exotic dancers around in a truck with clear plastic sides.

Marketing Director Larry Beard of Deja Vu Showgirls told The Associated Press on Friday that he's taking his lawyer's advice and parking the truck.

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Beard had told the AP earlier this week that he was prepared to fight county leaders and others who thought the moving truck promotion was unseemly or unsafe.

The truck rolled along the Las Vegas Strip from 10 p.m. until 2 a.m., trying to lure customers to the club. Three sides had untinted windows, offering views of the strippers dancing around a stripper pole.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.