HotmailNew role for Lindsay Lohan: fashion adviser
Actress expected to give an 'electric shock' to aging French label Ungaro
 AP Emanuel Ungaro's CEO said Lindsay Lohan's home is "like a department store. You have to sit on the floor because the settees, chairs and tables are covered with clothes and accessories." |
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NEW YORK - Lindsay Lohan's high-fashion shopping habits are well documented — and now she's putting that to work: Emanuel Ungaro has hired her as its artistic adviser.
The French fashion house is pairing Lohan with a new designer — Estrella Archs — for what it's calling a new consumer-led business model.
"A designer only-led fashion house isn't enough, so we're adding a super consumer who gives us a direct channel to consumers," said Ungaro CEO and president Mounir Moufarrige.
He also said Lohan will give an "electric shock" to a label that has aged along with its customers.
Moufarrige visited Lohan at her home for a week in Los Angeles and found her to be a fashion superstar.
"Her home is like a department store," he said. "You have to sit on the floor because the settees, chairs and tables are covered with clothes and accessories."
The first joint Lohan-Archs collection will debut during Paris Fashion Week on Oct. 4.
Lohan will add her new adviser duties to her acting roles and her self-tanner and leggings businesses. She told Women's Wear Daily that she plans to bring a "younger" fashion edge to Ungaro.
"When I'm involved in a project, I give my all to it," she said. "I've always played a big part in what I wear, the costumes. Clothing is something that's so expressive in so many ways . ...
"To be in a position where I'm working with a fashion house in Paris sets it apart from every other celebrity brand."
This story contains reporting from The Associated Press.
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