GM sees boost in auto sales in 2010

updated 1:48 p.m. ET Aug. 28, 2009

NOVI, Mich. - An executive with General Motors said Friday the company sees U.S. auto sales growing by 2 million next year.

General Motors Co. Vice President Brent Dewar said GM is projecting U.S. sales of 10.5 million vehicles for 2009 and 12.5 million in 2010 as consumer confidence improves.

He said August sales for the Chevrolet brand were strong but there will be a payback in September. The government's Cash for Clunkers program definitely pulled sales forward from later in the year.

He said the program boosted sales for smaller cars. But he said new product sales such as the Chevrolet Camaro muscle car and Equinox crossover vehicle are continuing to be strong even after the program ended.

Dewar said Chevrolet now makes up 50 percent of GM's Global sales but is expected to rise to 60 percent or 65 percent next year as GM winds down its Pontiac, Saturn, Saab and Hummer brands.

Susan Docherty, general manager for GM's Buick-GMC-Pontiac brands, said GM is targeting 3 million "free agents" who drive vehicles from discontinued GM brands or models in an effort to keep them as customers.

The company plans to approach them with targeted e-mails and other messages, learning from its experience phasing out the Oldsmobile brand.

"We do not want to lose one customer," she said.

GM likely will sell out its remaining Pontiacs by the end of the year, far faster than projected, Docherty said. GM expected to keep selling Pontiacs until the third quarter of next year, but will be down only 15,000 or 16,000 by next week.

GM has stopped making the Pontiac.

Also in msnbc.com business Retailers learn lessons from Black Friday death Your Career: How your name may hurt you Answer Desk: Unemployment benefit madness Pop-up stores try to entice holiday shoppers   Video: Stores are hoping for a holiday miracle

MORE FROM AUTOS

Autos Section Front

Leasing again becoming option for auto buyers GM asks Europe for up to $4.9 billion handout Electric car maker Tesla seen going public 10 strange-looking foreign cars VW to buy Karmann Ghia-maker's assets Ford, Subaru, VW win top safety picks GM public offering could come at end of 2010 Fusion named Motor Trend car of the year At GM, down looks like up, at least for now Aztek’s abysmal failure bodes well for GM Autos Section Front   Add Autos headlines to your news reader: