TV ad war begins over health overhaul

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Slippery slope?
The group says it has spent nearly $1.8 million running the ad in Washington, D.C., and 11 states with senators on committees writing health care bills or ones seen as wavering. Patients United spokeswoman Amy Menefee says the ad is fair because giving government more control over health care would be a slippery slope toward increasing the federal role, and because some Democrats still favor government-only insurance.

Dominating the spending among opponents is Conservatives for Patients Rights, led and largely financed by Rick Scott, who was ousted as chief of the Columbia/HCA health care company during a fraud probe that ultimately saw the firm plead guilty to overbilling charges. Spokesman Brian Burgess says the group has spent over $4.5 million on TV ads that have run hundreds of times this year, mostly criticizing public health coverage.

On the other side, progressive and labor groups have not been shy about using ads to assail Democrats viewed as insufficiently loyal in the struggle.

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Health Care for America Now says it plans to spend $11 million on TV ads. The group is funded by labor, liberal groups and the progressive Atlantic Philanthropies, an international grant-making foundation whose president, Gara LaMarche, worked previously for billionaire Democratic donor George Soros.

Ads pushing public option
Its latest ad: A $1.1 million campaign aimed at prodding senators of both parties from 10 states to support a public health insurance option. Targets include Sen. Ron Wyden, D-Ore., who HCAN says has not shown strong enough support for the government-run option.

"Tell Senator Wyden, it's your health, it should be your choice," the ad says.

MoveOn.org and other liberal groups begin airing a 60-second ad on Friday in Louisiana criticizing Sen. Mary Landrieu, D-La., for not yet embracing a public insurance plan.

Last Tuesday, the Laborers International Union of North America began airing ads in the home states of Sens. Max Baucus, D-Mont., and Kent Conrad, D-N.D., criticizing them for considering a tax on workers' employer-provided medical benefits to help finance the overhaul.

Union spokesman Jacob Hay says the ads, which had been scheduled to run through Friday, were pulled after a request from Baucus aides. Baucus has agreed to meet with the union's president, Terence O'Sullivan, to discuss the legislation.

"Ads really do get their attention quickly," Hay said.