New attraction in Switzerland: naked hikers

Swiss aerial tram company touts nudist sightings in picturesque region

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updated 2:31 p.m. ET June 25, 2009

UNTERWASSER, Switzerland - An aerial tramway company in eastern Switzerland is advertising its Alpine rides with a new scenic attraction: there's a chance you might see a naked hiker.

Toggenburger Bergbahnen AG says that, apart from the usual breathtaking panorama and mountain wildlife, tourists might catch sight of ramblers wearing only hiking boots and socks.

The company released a new advertising campaign Thursday claiming that "mountain goats, eagles and maybe even a few naked hikers make riding the aerial tramway a real experience."

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The company's campaign would find little favor in the neighboring canton (state) of Appenzell. Voters there passed a law in April banning naked hiking after dozens of nudists, mostly German, started rambling through their picturesque region.

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