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CNBC: Coke looking for the next real thing

with sales its flagship product flat, the company is scrambling to find the next blockbuster beverage. CNBC Special Report. Full story

From the archives

Baseball bat maker still hitting home runs

Arianna Huffington makes waves on the Web

Big venture built on little shoe accessory

Unwinding the long history of the Slinky

Working Magic off the basketball court

A business success story — with a twist

Golf transforms a blighted neighborhood

Welch slams GE's Immelt over earnings miss

Economy puts RV sales in the slow lane

Business Nation: Canada’s oil boom

CNBC Business Nation: Are you insured?

Buffett says U.S. in recession, stocks not cheap

CNBC special: Swoosh! Inside Nike

Sports Illustrated’s swimsuit business

Bond insurers reject Buffett's $800B offer

Patriots owner opens up his playbook

Fed makes emergency rate cut

Paulson speaks on markets, economy

Paulson: Mortgage aid expansion possible

Analysts upbeat on stocks, survey finds

Imprisoned ex-Tyco CEO speaks

Another oil boom

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Most viewed business videos

Brokaw on boom-to-bust town family
Dec. 2: NBC’s Tom Brokaw profiles the town of Fernley, Nev., where for too many families, the recession is far from over.

Online shoppers rush for Mega Monday deals

Experts answer money questions

Afghanistan becomes Obama’s war

Is Goldman Sachs really the victim?

Online shopping goes big on Cyber Monday

McCain's Afghan Surge Concern?

Dubai faces credit crunch

Hot hamster poised to be holiday hit

Dubai crisis causes worldwide ripples

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Blogs from CNBC.com

Behind the Wheel with Phil LeBeau
Mad Money Mad Cap Recap
Funny Business:) with Jane Wells
Market Insider with Patti Domm
Media Money with Julia Boorstin
Realty Check with Diana Olick
Tech Check with Jim Goldman
Warren Buffett Watch with Alex Crippen

Business video

Bernanke Back in the Hot Seat
Debating whether Ben Bernanke should remain at the helm of the Fed, with Robert McTeer, former Dallas Fed Reserve president; Michael Pento, Delta Global Advisors; CNBC's Steve Liesman & Hampton Pearson.

Larry's Last Word

McCain's Afghan Surge Concern?

Feldstein: Economic Outlook Too Soon to Tell

Trading the Globe

CNBC special report

Big business pushes for radical change
Coaches nag employees to better health |
Costco plugs a gap for small businesses |
Hospitals play catch-up in going digital |

CNBC special report

China's online gaming frenzy
Banking on Olympic buildup
'Little emperors'' buying power
Small buyers fuel market jump

Video: Big Brother, Big Business

Tracking you -- for profit
Nov. 1 -- Companies you’ve probably never heard of know all about you: where you live, if you're married, where you go on vacation and where you shop. CNBC's David Faber takes a look inside the world's greatest single source of personal marketing data in a two-hour special, "Big Brother, Big Business."

There’s a spy in your car

Big Brother: Cellphone record snooping

Searching through your Google Searches

Big Brother is big business

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