Some job seekers may need extreme makeover

Eve Tahmincioglu • Profile • E-mail

Stephen Staffieri of New York always considered himself pretty stylish, but he started to wonder about his look after several job interviews led nowhere.

Out of work since he was laid off in August from his job as a campus recruiter for JPMorgan, Staffieri, 28, knew he had the credentials to find another position in human resources. But something seemed to be holding him back.

He sought advice from David A. McKnight, an image consultant he met through a mutual friend. Staffieri’s appearance is now more polished — and his confidence level has exploded.

Sloppy attire and a lack of grooming are just not going to cut it in this economy, human resource managers say, no matter what the industry. So you may have to turn up the style-o-meter. Hiring managers already are noticing that a growing number of job seekers seem to be dressing for success.

Staffieri's image tweaks included tailoring his suit so it fit properly; getting rid of the cloth messenger bag he slung over his shoulder and replacing it with a briefcase; exchanging his comfortable shoes for a shiny, leather pair; and combing his hair to the side instead of the middle to mask his receding hairline.

“I feel like a million dollars,” he said, adding that he’s now doing better in interviews.

Many employers around the country are inundated with qualified and overqualified applicants for every job they need to fill, which means they can be pickier than ever. And I don’t mean just choosy when it comes to job qualifications.

“They have to stand out from the rest, in the right way,” said Chris Cappas, vice president of employment and training for Harrah’s Las Vegas region. That means no halter tops or flip-flops, even if you're just coming in to fill out an application. “The competition is fierce.”

Appearance can separate you from the pack, said John Haynes, human resource director for Johnson Controls Inc. in Capital Heights, Md. “It can (even) help you lose an opportunity if you don’t present well.”

Fierce competition
Miller Canning learned that lesson after she was laid off from her job doing Web strategy for a homebuilder 18 months ago. For the first time in her technology career, she had trouble finding a new gig.

“I was stunned I wasn’t getting any offers,” she recalled. “My resume is robust.”

Canning, 51, who lived in Washington and recently relocated to Charlotte, N.C., looked in the mirror.

She had been letting her hair go gray and was used to the casual dress in the technology industry. In interviews, she usually wore casual trousers and a shirt, sometimes a denim jacket.

She decided it was time for an image overhaul. She dyed her hair, bought a killer brown wrap dress and beefed up her accessories.

Her reinvented look paid off. She landed a job in e-commerce with home improvement company Lowe’s and started work on April 13.

“Competition is just so fierce right now,” she said. “You need any edge that you can get.”

I know, it’s disheartening to hear that you won’t be judged solely on experience and background but also by the way you look.

Unfortunately, that’s just part of human nature, and the tough economy is only making image  more important, said David Sarwer, associate professor of psychology for the Center for Human Appearance at the University of Pennsylvania School of Medicine.

“For hiring managers, it’s clearly a buyer’s market,” he said. “They can be more selective ... not only hold out for the most qualified but the person who’s the most physically attractive.”

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