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J.Lo sues stroller company for $30 million

Singer and husband claim their photo was used to help sell product

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Access Hollywood
updated 4:47 p.m. ET Feb. 26, 2009

LOS ANGELES - Jennifer Lopez and Marc Anthony have filed a lawsuit against the makers of a baby carriage to the tune of $30 million.

The supercouple filed the suit in a California District Court on Wednesday against Silver Cross Ltd, claiming the company, which has outlets in the U.S. and U.K., used a photo of them to help sell a baby stroller.

According to the lawsuit obtained by Access Hollywood, the entertainers claim the company used a photo of the couple using a Silver Cross Balmoral Pram Carriage stroller to help sell the product on the company’s Web site and “in various print and electronic media and newsletters,” the suit reads.

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They claim Silver Cross “knowingly and intentionally misappropriated and used the names, images, likenesses and photographs of Lopez and Anthony to market and sell Defendants’ line of high-end baby carriages throughout the world,” the suit continues.

The couple added in their suit that the “defendants have sought to illegally capitalize on Plaintiffs’ hard work, reputations and world-wide celebrity and recognition.”

Jennifer and Marc have eight complaints listed in their lawsuit, including violation of civil code, misappropriation of the common law right of publicity, false designation of origin, dilution of common law trademark, copyright infringement, unjust enrichment, accounting, preliminary and permanent injunction.

In addition to asking for more than $5 million in damages on six of the eight claims, the couple have asked for attorneys fees and profits associated with the sale of the baby buggy.

Silver Cross Ltd. have not yet responded to the filing in District Court.

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