‘Enhancement’ ad Super Bowl’s most watched

Tivo: Godaddy.com site wins with ad in last few minutes of the game

	"Enhancement" was one of two Godaddy.com Super Bowl ads featuring Danica Patrick.
Godaddy.com

Interactive

Watch, vote on 2009’s best Super Bowl ads
Our Ad Showdown pits the best spots from the big game against each other. Watch them all and tell us which one was the best.

Business of Super Bowl XLIII

Amateurs beat the pros in Super Bowl ads

Who had the best Super Bowl ad? Who knows?

Times may change, but Super Bowl ads don’t

'Enhancement' ad Super Bowl's most watched

Adding up the Super Bowl by the numbers

Frito-Lay

Most popular

• Most viewed

• Top rated

• Most e-mailed

Flight attendant jets from gray to gorgeous

Man gets life in prison for woman's fatal scare

Student beating may be tied to Facebook

Retailers seeing signs of a good ‘Black Friday’

Congress is losing its patience with the Fed

Most viewed on msnbc.com

updated 4:15 p.m. ET Feb. 2, 2009

NEW YORK - The Godaddy.com "enhancement" ad with Danica Patrick was the most-watched commercial in the Super Bowl.

TiVo Inc. made that determination by combining the number of people who watched the ad live and went back to see it again on their digital video recorder.

Placing the ad in the game's final few minutes was a huge gamble that paid off for Go Daddy Group Inc. If it had been a lousy game, much of the audience would have drifted away, but the gripping finish between Pittsburgh and Arizona kept fans watching.

Story continues below ↓

advertisement | your ad here

Click for related content

View and rank the ads of the Super Bowl

Todd Juenger, general manager of TiVo's research department, says eight of the 10 most-watched ads came in the second half.