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In 2008, the word was change (and bailout)

There were also other words — like bailout, meltdown, layoffs and TARP

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Jan. 3: Sen. Barack Obama speaks after his victory in Iowa and claims the voters have done something the cynics said they would never do – “send a powerful message that change is coming to America.”

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updated 3:07 p.m. ET Dec. 18, 2008

All year long that word was everywhere. It was something we could believe in. It was something that mattered. But by the end of 2008 it was not, most definitely, richly jingling in our pockets.

The word was "change." It was what we craved, what we feared, what we endured.

After a long, long campaign, America elected its first African-American president. And it was Barack Obama, a senator from Illinois whose father hailed from Kenya, who first pounded the word into a drumbeat that echoed far beyond politics. In any other year, that victory would have stood alone as a chapter in history.

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But this was not any other year.

This was a year when many other words were plucked from the dictionary to join vocabularies stretched to the breaking point by a daily drumbeat of surprises.

Some were good: "Phelpsian," the adjective coined to describe swimmer Michael Phelps' feat at the Summer Olympics in Beijing.

But most reflected bewilderment and alarm — words like "bailout" and "financial meltdown."

Global stock markets plunged — and then plunged some more. Stately institutions like Lehman Brothers simply disappeared. Retirement funds vanished, erasing the dreams of people who'd hoped to stop working in their golden years or to send their children to college, or to someday buy their own home.

Mortgages were the locomotive pulling a downbound economic train — specifically, unpaid mortgages. Years of easy money had prompted banks to give loans to folks who were credit risks, and in 2008 that trend kindled a meltdown of mammoth proportions — a worldwide meltdown caused by the intricate, and baffling, selling and reselling of mortgage debt.

The end result for the homeowner was foreclosure, and Americans suffered greatly.

By the end of the third quarter, one in 10 mortgage holders was in foreclosure or delinquent in payments — a 76 percent increase from the previous year, according to the Mortgage Bankers Association.

The worldwide recession had at least one salutary effect — the price of oil plummeted, as economic activity ground to a halt. The cost of filling up at the gas station at year's end was just half of what it was six months before.

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You had to wonder: Six months hence, would there be any new American cars to gas up?

The government got into the bailout business in the fall, when the cascading failures of the financial industry put the global economy at risk. Congress approved the Troubled Asset Recovery Program — TARP, a new acronym — and said Treasury Secretary Henry Paulson could invest as much as $700 billion in bailouts to keep the wheels on the economy.

A lot went to banks — some healthy, some not. But then Detroit's automaker CEOs — Rick Wagoner of General Motors, Robert Nardelli of Chrysler and Alan Mulally of Ford — came to Washington, hats in hand. They said they were teetering on the edge of disaster.

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  GM sheds corporate jets
Nov. 21: After being criticized for flying in high-style to Washington D.C. to ask for a bailout, NBC’s Brian Williams reports GM announced it is getting rid of two of its five leased corporate jets.

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But their mode of transportation enraged politicians.

"There's a delicious irony that there are private luxury jets landing in Washington with people who have tin cups in their hand," groused Rep. Gary Ackerman, a New York Democrat.

Later, to show their contrition, the executives drove to Washington in hybrid cars, bringing with them a wish list for as much as $34 billion.

The Senate, at least, was unmoved. And the automakers' fate rested with the lame duck Bush administration, which said it was amenable to helping out to keep the companies going — at least until January, when the companies' survival would be just another of Obama's problems.

Those problems piled up after Election Day. America cut 533,000 jobs in November alone — the biggest loss in 34 years — shooting the unemployment rate to 6.7 percent. And, oh by the way, Americans were told, we've actually been in a recession since December 2007.


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