Baron Cohen crashes Prop. 8 rally as ‘Bruno’

Crew films character holding up sign during event for gay marriage ban

	Sacha Baron Cohen, right, holds up a sign during a Yes on Prop. 8 rally on Sunday in Los Angeles. Cohen was apparently at the rally shooting a movie as Bruno, one of his characters. Proposition 8 would overturn the California Supreme Court's decision earlier this year to legalize same-sex marriage.
Mark J. Terrill / AP

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updated 4:45 p.m. ET Nov. 9, 2008

LOS ANGELES - Sacha Baron Cohen went undercover as his alter ego Bruno on Sunday by crashing a rally in support of a ballot measure that would ban gay marriage in California.

The British comedian is working on a film based on the fictional character Bruno, a gay Austrian fashion reporter who conducted gag interviews on HBO's "Da Ali G Show."

Cohen, in disguise in a blond wig and preppy outfit, marched with demonstrators who support Proposition 8 while being trailed by cameras in a rally across from City Hall.

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When photographers and reporters realized who he was and tried to approach the star, members of his film crew tried to shield him, and he was eventually whisked away in a van.

Cohen, who has made a career out of filming unwitting victims of his fake identities, also played a journalist in the hit movie "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."