New wave of detox diets — are they healthier?

By Rory Evans

updated 12:41 p.m. ET Oct. 19, 2008

Some high-profile celebrities are unabashedly hitting the bottle. No, not hitting the bottle as in they need to check into detox — hitting the bottle as in it’s their way of detoxing. They are juice fasting to cleanse their insides, which presumably improves their outsides by helping them lose weight.

The latest juice-cleanse delivery diets — such as those from Blueprint Cleanse and Organic Avenue — with their potent blends of fresh vegetables, fruits, and spices, promise a renewed vitality and better health.

Last winter, when Gwyneth Paltrow was briefly in a New York hospital, she reportedly took delivery of Organic Avenue’s LOVEfast, which is mainly juice with perhaps a side of seaweed salad. Last summer, Oprah Winfrey blogged about her 21-day cleanse, although — as you might expect of a woman who has publicly regretted going on a drastic four-month-long liquid weight-loss diet 20 years ago — her regimen included solid foods.

These new cleanses are a marked improvement on the older detox diets, like the “master cleanse,” which offered minimal nutrition and rapid weight loss (Beyoncé was rumored to have lost more than 20 pounds for “Dreamgirls” by sipping this mixture of lemon juice, purified water, maple syrup, and cayenne pepper).

Surprisingly, most cleanses aren’t touted as weight-loss programs. (Technically, anyhow: Invariably, plenty of women are still signing on in hope of dropping a few stubborn pounds.) They claim to rebalance the body, purify the liver, and regulate the digestive tract’s PH balance. Or, as in the case of John Gray’s 30-Day Mars Venus Wellness Solution, a detox promises to enhance your sex life.

“Detoxing gives you more energy, and more energy gives you more libido,” Gray says.

The regimens vary widely in duration and strictness: Some last just one day, whereas others stretch on for weeks. The most stringent are essentially flavored water; others offer vegetable and fruit juices; and Winfrey’s plan, based on “Quantum Wellness” (Weinstein Books) by Kathy Freston, included real meals dominated by organic produce and whole grains. “As a chef and lover of food, I can’t imagine an all-liquid cleanse,” says Tal Ronnen, founder of the Veg Advantage program and Winfrey’s cook during her three-week detox. “A cleanse is simply about eliminating certain foods that tend to be irritating to the body. Alcohol, sugar, animal products, and caffeine act as stimulants and depressants and exhaust the body. Cleansing gives the body a chance to heal.”

It’s probably no accident that people’s efforts to clean up their acts (and alimentary canals) are coinciding with the focus on cleaning up the environment.

“We’ve all been talking about greening the planet, and now we’ve gotten around to talking about greening our bodies,” says Adina Niemerow, a holistic chef and author of “Super Cleanse” (HarperCollins). For centuries, people have been fasting as part of a spiritual quest. In recent decades, cleansing was embraced by yoga enthusiasts and raw-food devotees and “pretty much anyone with a long, gray braid,” says Zoë Sakoutis, founder of the Blueprint Cleanse. “It was either superhippie or really elitist.”

These days, though, the average Jane is increasingly taking stock of her diet and deciding to turn over a new leaf — by, say, liquefying a bushel of leafy green vegetables. Christine, a fashion stylist in New York City, likes to do a weeklong cleanse a few times a year following “some kind of food-and-drink free-for-all, like a vacation, the winter holidays, an extended birthday celebration… the list goes on,” she says. “For my job, I do a lot of weeknight socializing that includes wine, cheese plates, foods you pop in your mouth without even thinking.”

She’s not the only one unconsciously putting things in her mouth: “People regularly consume unnatural foodstuffs that are riddled with additives, colors, artificial sugars, trans fats, fake fats, and the like. Fasting and detoxing gives the body a chance to recover,” says Yvonne Nienstadt, nutrition director at Rancho La Puerta Spa in Tecate, Mexico, who has fasted pretty much one day a week (sometimes more) for 20 years.

If you end up shedding a few pounds in the process, then all the better — at least according to the many women who are far more motivated to rid their bodies of a few extra pounds than of highly processed carbohydrates.

But “this really isn’t an exercise in starvation,” Niemerow says. “A cleanse pulls you out of your daily routine and is an opportunity to consciously look at what you’re consuming” — and to notice how it feels “when you take away all the foods that cause havoc on your body.”

The juicy details
For women who regularly treat their skin with ingredients like pomegranate or papaya, the way that cleanse enthusiasts describe certain foods might not seem like much of a stretch. Cucumber, for instance, supposedly “helps wash the kidney and bladder of debris,” cayenne pepper is purported to drain congestion, and parsley is said to purify the blood and protect the kidneys, according to the information card that accompanies the daily juices for Blueprint Cleanse.

Chlorophyll, the pigment that allows plants to convert sunlight to energy, can inspire juice fasters to wax evangelical. Doug Green, owner of New York City’s fresh-juice bar Liquiteria, believes it “can ward off inflammation, bloating, gas, and even bad breath.” (Scientists, for their part, are investigating preliminary evidence that it has anti-cancer properties.) In any case, Green points out, in general, the government recommends several servings of fruits and vegetables per day, “and it’s because certain compounds in them should be ingested.”

Time is also on juice fasters’ side: Chugging a pint of romaine, parsley and kale juice requires just a few minutes; preparing and consuming the equivalent seven or eight pounds of vegetables could take considerably longer. Robin, a producer in New York, likes the convenience of juice cleansing, which she does for six days at a stretch. “I can get annoyed at having to find time to eat three meals a day [and] figure out what to eat,” she says. “I love that the juice fast extracts all the nutrients from fruits and vegetables, and I don’t have to deal with anything else.”

Which is not to suggest that cleansing is as easy as cracking open a can of V8 or as mirthful as a garden party. The side effects of ridding your diet of processed solid foods — as well as sugar, salt, caffeine, and alcohol — include headaches, moodiness, exhaustion, insomnia, and (contrary to the ablutionary connotation of the word “cleanse”) constipation.

Oh, and hunger! “We sometimes get calls from clients after the first day, and occasionally after the very first juice, telling us they cannot do this,” says Erica Huss Jones, co-owner and president of Blueprint Cleanse. “But if they stick it out, by day two, people most often feel completely different.” (Side effects can be minimized, she adds, by tapering off caffeine, alcohol, and sugar a few days before the cleanse.)

Detoxing becomes even more challenging when you try to keep up a social life that revolves around meeting friends for drinks and dinner — and when grabbing even a few mangy celery sticks from the crudité plate at a party is strictly verboten. Niemerow suggests thinking of a cleanse as a retreat, in which you clear your calendar and spend time on your own. Another option is to make it a group event — for instance, Blueprint Cleanse offers discounts for friends, family, and co-workers — so you have fewer temptations and built-in moral support.

Be warned, however, that there’s no competing with your man if he’s cleansing, too: Even though detoxes aren’t officially diets, men usually lose weight quickly when they cleanse. “They’re used to consuming more” — and probably consuming more crap — “so when they cut back, the results are more significant,” Sakoutis says.

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