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Esquire unveils cover with electronic ink
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"It was a very difficult process because at every step of the way, nobody had ever done this before," Granger said.
Granger predicted that Esquire will someday include e-paper displays linked to a cellular network or radio frequency, which will allow the magazine to add updates to stories during the month an issue is on sale.
"It could be a year away, it could be three years away, but it will happen soon," Granger said.
E Ink has an exclusive agreement with Hearst through June. Granger said he hopes to use an electronic paper display again in the magazine during the first half of 2009.
"We're already in meetings about what we can do at Esquire and throughout the Hearst magazine division to really take it to the next level and show what this technology is capable of," Granger said. Hearst Magazines' titles also include Cosmopolitan, Good Housekeeping and SmartMoney.
Granger believes e-paper is the technology to finally usher magazines into the 21st century.
"I treasure the magazine experience of, like, going into this little world that's been prepared for you by somebody else," Granger said. "It's not like the Web, where there's just this constant cacophony of noise."
E-paper, Granger said, can incorporate digital technology into magazines without making them unrecognizable. "It preserves that experience but then it adds a little something else," he said, "a little incentive to spend even more time with your magazine."
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