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Big-dollar donors are a major force for Obama

While citing legion of small donors, candidate has benefited from ‘bundlers’

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By Michael Luo and Christopher Drew
updated 12:19 a.m. ET Aug. 6, 2008

WASHINGTON - In an effort to cast himself as independent of the influence of money on politics, Senator Barack Obama often highlights the campaign contributions of $200 or less that have amounted to fully half of the $340 million he has collected so far.

But records show that one-third of his record-breaking haul has come from donations of $1,000 or more: a total of $112 million, more than Senator John McCain, Mr. Obama’s Republican rival, or Senator Hillary Rodham Clinton, his opponent in the Democratic primaries, raised in contributions of that size.

Behind those larger donations is a phalanx of more than 500 Obama “bundlers,” fund-raisers who have each collected contributions totaling $50,000 or more. Many of the bundlers come from industries with critical interests in Washington. Nearly three dozen of the bundlers have raised more than $500,000 each, including more than a half-dozen who have passed the $1 million mark and one or two who have exceeded $2 million, according to interviews with fund-raisers.

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While his campaign has cited its volume of small donations as a rationale for his decision to opt out of public financing for the general election, Mr. Obama has worked to build a network of big-dollar supporters from the time he began contemplating a run for the United States Senate. He tapped into well-connected people in Chicago prior to the 2004 Senate race, and once elected, set out across the country starting to cultivate some of his party’s most influential money collectors.

Bundlers include execs, lawyers
He courted them with the savvy of a veteran politician, through phone calls, meals and one-on-one meetings; he wrote thank-you cards and remembered birthdays; he sent them autographed copies of his book and doted on their children.

The fruits of his efforts have put Mr. Obama’s major donors on a pace that almost rivals the $147 million raised by President Bush’s network of Pioneers and Rangers in contributions of $1,000 or larger during the 2004 primary season.

Given his decision not to accept public financing, Mr. Obama is counting on his bundlers to help him raise $300 million for his general-election campaign and another $180 million for the Democratic National Committee.

An analysis of campaign finance records shows that about two-thirds of his bundlers are concentrated in four major industries: law, securities and investments, real estate and entertainment. Lawyers make up the largest group, numbering roughly 130, with many of them working for firms that also have lobbying arms. At least 100 Obama bundlers are top executives or brokers from investment businesses: nearly two dozen work for financial titans like Lehman Brothers, Goldman Sachs or Citigroup. About 40 others come from the real estate industry.

The biggest fund-raisers include people like Julius Genachowski, a former senior official at the Federal Communications Commission and a technology executive who is new to political fund-raising; Robert Wolf, president and chief operating officer of UBS Investment Bank; James A. Torrey, a New York hedge-fund investor; and Charles H. Rivkin, chief executive of an animation studio in Los Angeles.

“It’s fairly clear that this is being packaged as an extraordinary new kind of fund-raising, and the Internet is a new and powerful part of it,” said Michael J. Malbin, executive director of the Campaign Finance Institute. “But it’s also clear that many of the old donors are still there and important.”

Special perks for special donors
The care and feeding that top Obama fund-raisers have received underscores their significance to his campaign. Members of his National Finance Committee who fulfill their commitment to raise at least $250,000 are being rewarded with trips to the Democratic National Convention in Denver.

Finance committee members participate in conference calls with top campaign officials every other week. The fund-raisers meet quarterly, often with Mr. Obama dropping in. He lingered after the most recent meeting in June in Chicago, telling his staff he wanted to thank every person in the room. Some fund-raisers who knocked on doors for Mr. Obama in places like Indiana, Iowa and Pennsylvania got to spend time with Mr. Obama backstage before and after speeches on primary nights.

His fund-raisers invariably say their support for him is not rooted in any kind of promise of access, but rather their belief in him.

“This is about Barack Obama and changing the direction of our country,” said Jonathan B. Perdue, a business consultant in Mill Valley, Calif., who has raised more than $250,000 for Mr. Obama’s campaign.


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