What’s wrong with Heigl speaking out?

updated 2:03 p.m. ET July 30, 2008

NEW YORK - When Katherine Heigl opens her mouth, people listen. They don’t always like what they hear.

If the media loves a celebrity lightning rod, then Heigl certainly delivers the goods. The Emmy-winning actress has taken heat for her blunt public comments and doesn’t seem to give two winks.

According to her detractors, the “Grey’s Anatomy” star’s outre behavior includes: demanding a higher salary in contract negotiations with ABC; slamming the megahit comedy “Knocked Up,” in which she starred with Seth Rogen and Paul Rudd, as “a little sexist” in painting women as “humorless and uptight” and men as “lovable, goofy”; and, recently, refusing to seek an Emmy nomination because “Grey’s” writers failed to deliver the goods for an award-worthy performance.

At times, Heigl comes off like a reality show contestant who says, “I’m not here to make friends. I’m here to win.” That attitude, as any avid viewer of shows from “Survivor” to “The Bachelor” would agree, wins few allies on the island (or in the mansion), but it sure makes for good TV.

But in a world of bland, media-trained celebs, is it such a bad thing to speak your mind?

After all, celebrities have spouted off for years, bashing everything and everyone from presidents to fellow actors to directors. But Hollywood is like high school — only meaner — and hammering the popular kids might have consequences that take years to undo.

“There’s a long tradition of actors who have disdained the Hollywood establishment and then had some retribution for it within the Hollywood establishment,” said Neal Gabler, an author and cultural critic whose books include “Life the Movie: How Entertainment Conquered Reality.”

Gabler named screen legend Paul Newman as an example. Newman, now 83, shunned the movie-industry hoopla and never showed up in 1986 to accept his best-actor Academy Award for “The Color of Money,” after having been nominated seven times before.

“He didn’t live the way a star was supposed to live. There was an expectation ... placed on him, and he didn’t satisfy that expectation and Hollywood took retribution,” Gabler said, citing Newman’s awards snubs.

And yet, that tough-guy persona enhanced his public image as a man of integrity who lived on his own terms, Gabler said. Newman’s awards-hating colleagues included Marlon Brando and George C. Scott, who refused an Oscar for his grandiose performance in 1970’s “Patton.” Brando sent a Native American surrogate to turn down his statuette when he won best actor in 1972 for “The Godfather.”

‘She did something crazy ... she told the truth’
Heigl, on the other hand, simply declined to put her name in consideration for an Emmy bid.

But it was her reasons for doing so that ignited a media firestorm, fueled by this statement: “I did not feel that I was given the material this season to warrant an Emmy nomination and in an effort to maintain the integrity of the academy organization, I withdrew my name from contention. In addition, I did not want to potentially take away an opportunity from an actress who was given such materials.”

Heigl’s announcement spread swiftly online, where it was variously heralded, ridiculed and hashed out by a vocal mob eager to weigh in.

“First of all, she did something crazy — and that is she told the truth,” said veteran publicist Howard Bragman. “At the very least, she told her truth. ... And in this town, it’s not always a great idea, because what you have to understand is television is a very collaborative industry, and what she’s essentially done is trash her writers. These are people you have to go to work with every day.”

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ABC Entertainment President Stephen McPherson denied speculation earlier this month that Heigl wanted to leave the hit medical drama. He then defended the series, saying that all involved in it deserve “an enormous amount of credit.”

Melissa Kates, Heigl’s representative, said the actress was unavailable for comment on this story.

Bragman represented Isaiah Washington during the actor’s 2007 departure from “Grey’s” following his alleged use of a homophobic slur. Heigl had publicly criticized Washington, telling the media: “I’m going to be really honest right now, he needs to just not speak in public. Period.”

If Heigl’s remarks created bad blood on the set, Bragman said burning bridges isn’t necessarily a career breaker.

“It supports what we know about Katie Heigl, is that she’s kind of an edgy, mouthy girl who’s a bit of a rabble rouser, and as long as she’s able to open movies and put butts in seats, she’s still going to have a career,” he said.

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