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updated 10:54 p.m. ET June 28, 2008

COLUMBIA, S.C. - While out of town for business, it always helps to ask the locals for directions. Especially if that business involves putting up street signs.

Crews from the North Carolina firm Signage Industries installed two signs near downtown Columbia, South Carolina that mistakenly pointed motorists away from the two colleges and an auditorium they promoted.

A city official, Steve Gantt, says a Columbia worker will now tail along with the North Carolina crews installing the city's more than 100 new signs.

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