Wisconsin - President

Gender: Category Obama McCain % Total Male 53 46 49 Female 60 39 51 Age, four categories Category Obama McCain % Total 18-29 64 35 22 30-44 54 44 29 45-64 57 42 35 65+ 50 50 14 Age, six categories Category Obama McCain % Total 18-24 61 38 12 25-29 68 31 9 30-39 55 43 19 40-49 54 46 22 50-64 58 41 23 65 or over 50 50 14 Are you: Category Obama McCain % Total White 54 45 89 Black 91 9 5 Hispanic/Latino - - 3 Asian - - 1 Other - - 2 Sex by race Category Obama McCain % Total White men 51 48 44 White women 57 43 45 Black men - - 2 Black women - - 3 Latino men - - 2 Latino women - - 2 All other races - - 3 Age by race Category Obama McCain % Total White 18-29 59 40 17 White 30-44 50 48 26 White 45-64 55 44 32 White 65+ 50 49 13 Black 18-29 - - 2 Black 30-44 - - 1 Black 45-64 - - 1 Black 65+ - - 1 Latino 18-29 - - 1 Latino 30-44 - - 1 Latino 45-64 - - 1 Latino 65+ - - 0 All other - - 3 When did you finally decide for whom to vote in the presidential election? Category Obama McCain % Total Just today 47 50 7 In the last three days - - 4 Sometime last week 45 50 4 Earlier in October 60 38 13 Sometime in September 59 41 12 Before that 57 42 60 Time: Last three days/Earlier than that Category Obama McCain % Total Today/In the last three days 49 49 11 Sometime last week or earlier 57 42 89 Time: Last week/Earlier than that Category Obama McCain % Total Today/In last 3 days/Sometime last week 48 49 15 In the last month or before that 58 42 84 Time: Last three days/October/September/Earlier than that Category Obama McCain % Total Today/In last three days 49 49 11 Earlier in October 57 41 17 Sometime in September 59 41 12 Before that 57 42 60 Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE) Category Obama McCain % Total Energy policy 49 49 9 The war in Iraq 66 32 11 The economy 57 43 61 Terrorism 12 88 7 Health care 74 24 10 Which ONE of these four candidate qualities mattered most in deciding how you voted for president? (CHECK ONLY ONE) Category Obama McCain % Total Shares my values 37 62 33 Can bring about needed change 90 10 35 Has the right experience 5 94 17 Cares about people like me 84 15 11 On most political matters, do you consider yourself: Category Obama McCain % Total Liberal 91 8 23 Moderate 63 36 47 Conservative 20 79 31 Party Identification Category Obama McCain % Total Democrat 95 5 39 Republican 10 89 33 Independent or something else 58 39 29 Party by race Category Obama McCain % Total White Democrats 95 5 32 White Independents 57 40 26 White Republicans 10 90 31 All other 80 19 11 Do you approve or disapprove of the way George W. Bush is handling his job as president? Category Obama McCain % Total Strongly approve 15 85 6 Somewhat approve 10 90 21 Somewhat disapprove 41 58 23 Strongly disapprove 86 13 49 Do you approve or disapprove of the way George W. Bush is handling his job as president? Category Obama McCain % Total Approve 11 89 27 Disapprove 72 27 72 Religion, combined Protestant and other Christian. Category Obama McCain % Total Protestant/Other Christian 47 53 45 Catholic 53 47 33 Jewish - - 0 Something else 81 19 6 None 77 20 15 Religion among whites Category Obama McCain % Total White Protestant/Other Christian 43 56 42 White Catholic 52 48 30 White Jewish - - 0 White something else 80 20 5 White none 75 22 12 Non-white 80 19 11 White Evangelical/Born-again Christians Category Obama McCain % Total White Evangelical/Born-again Christians 35 64 26 All others 64 35 74 White Born Again Protest/Other Christ Category Obama McCain % Total White Protestant evangelical 30 69 23 White Protestant non-evangelical 59 40 19 All others 64 35 58 What was the last grade of school you completed? Category Obama McCain % Total Did not complete high school - - 4 High school graduate 60 39 23 Some college or associate degree 52 47 36 College graduate 55 45 24 Postgraduate study 62 37 13 What was the last grade of school you completed? Category Obama McCain % Total More than high school grad 55 44 74 High school graduate or less 62 37 26 What was the last grade of school you completed? Category Obama McCain % Total College graduate 57 42 38 No college degree 56 43 62 Education by race Category Obama McCain % Total White college graduates 56 44 35 White non-college graduates 52 47 54 Non White college graduates - - 3 Non White non-college graduates 81 18 8 2007 total family income: Category Obama McCain % Total Under $15,000 74 24 9 $15,000 - $29,999 66 33 14 $30,000 - $49,999 59 41 19 $50,000 - $74,999 56 43 24 $75,000 - $99,999 46 53 15 $100,000 - $149,999 49 50 11 $150,000 - $199,999 46 52 5 $200,000 or more - - 3 Total family income, $50K Category Obama McCain % Total Less than $50,000 65 35 42 $50,000 or more 51 48 58 Total family income, $100K Category Obama McCain % Total Less than $100,000 59 40 81 $100,000 or more 48 51 19 Total family income: Category Obama McCain % Total Under $50,000 65 35 42 $50,000-$99,999 52 47 39 $100,000 or more 48 51 19 Income by Race Category Obama McCain % Total Under 50k and White 60 39 34 Over 50k and White 50 49 55 Under 50k and Non-white 83 17 8 Over 50k and Non-white - - 4 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total The single most important factor 61 39 7 One of several important factors 49 51 11 A minor factor 53 45 9 Not a factor at all 57 42 72 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total An important factor 53 46 18 Not an important factor 56 43 81 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total A factor 53 46 27 Not a factor 57 42 72 How worried are you about the direction of the nation's economy in the next year? Category Obama McCain % Total Very worried 62 37 54 Somewhat worried 51 48 36 Not too worried 31 67 8 Not at all worried - - 2 How worried are you about the direction of the nation's economy in the next year? Category Obama McCain % Total Worried 58 41 90 Not worried 32 65 10 Do you think the condition of the nation's economy is: Category Obama McCain % Total Excellent - - 0 Good 16 84 8 Not so good 47 52 49 Poor 72 27 42 State of the national economy: 2 way Category Obama McCain % Total Excellent/Good 19 80 8 Not so good/Poor 59 40 91 Do you or does someone in your household belong to a labor union? Category Obama McCain % Total Yes, I do 64 35 12 Yes, someone else does 57 43 12 Yes, I do and someone else does - - 2 No one does 53 46 74 UNION HOUSEHOLD Category Obama McCain % Total Yes (at least one union voter in household) 61 39 26 No (No union voter in household 53 46 74 Voter is union member: Category Obama McCain % Total Yes 64 35 14 No 54 45 86 How do you feel about the U.S. war in Iraq? Category Obama McCain % Total Strongly approve 6 94 14 Somewhat approve 23 77 26 Somewhat disapprove 68 32 21 Strongly disapprove 88 10 39 How do you feel about the U.S. war in Iraq? Category Obama McCain % Total Approve 17 83 39 Disapprove 81 17 59 Which candidate do you think is in touch with people like you? Category Obama McCain % Total Only Barack Obama 98 1 49 Only John McCain 1 99 28 Both of them 37 63 13 Neither of them 22 71 10 Which candidate do you think is in touch with people like you? Category Obama McCain % Total John McCain is 13 87 41 John McCain is not 85 13 59 Which candidate do you think is in touch with people like you? Category Obama McCain % Total Barack Obama is 85 14 61 Barack Obama is not 7 91 38 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total Only Barack Obama 99 0 31 Only John McCain 2 98 37 Both of them 83 16 25 Neither of them 48 44 7 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total John McCain is 34 65 62 John McCain is not 90 8 37 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total Barack Obama is 92 7 55 Barack Obama is not 9 90 44 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total Only Barack Obama 16 83 11 Only John McCain 94 5 27 Both of them 46 53 43 Neither of them 45 53 17 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total John McCain did 65 35 70 John McCain did not 33 65 28 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total Barack Obama did 40 59 54 Barack Obama did not 75 24 44 If John McCain were elected, would he mainly: Category Obama McCain % Total Continue George W. Bush's policies 91 8 52 Take the country in a different direction 15 85 45 Is this the first year you have ever voted? Category Obama McCain % Total Yes 68 31 10 No 54 45 90 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total Yes, for Barack Obama 83 16 12 Yes, for John McCain 30 70 9 Yes, for both Obama and McCain 52 47 30 No, I was not contacted 56 43 47 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total For McCain/Both 47 52 39 For Obama/Neither 61 38 59 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total For Obama/Both 61 38 42 For McCain/Neither 51 47 56 Population of area, five categories Category Obama McCain % Total Over 500 thousand 78 22 7 50 to 500 thousand 65 32 14 Suburbs 53 47 48 10 to 50 thousand 54 45 13 Rural 55 45 18 Population of area, three categories Category Obama McCain % Total City over 50 thousand 70 29 21 Suburbs 53 47 48 Small city and Rural 54 45 32 Geo Stratum Code Category Obama McCain % Total Milwaukee City 64 35 16 Milw Vicinity 40 59 18 South 65 34 26 Northeast 54 45 17 Northwest 58 41 23

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