Gender:| Category | Obama | McCain | % Total |
|---|
| | Male | 51 | 47 | 46 |
|---|
| Female | 53 | 46 | 54 |
|---|
Age, four categories| Category | Obama | McCain | % Total |
|---|
| | 18-29 | 60 | 39 | 21 |
|---|
| 30-44 | 51 | 47 | 30 |
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| 45-64 | 51 | 48 | 38 |
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| 65+ | 46 | 53 | 11 |
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Age, six categories| Category | Obama | McCain | % Total |
|---|
| | 18-24 | 63 | 34 | 12 |
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| 25-29 | 56 | 44 | 10 |
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| 30-39 | 53 | 46 | 19 |
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| 40-49 | 48 | 50 | 23 |
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| 50-64 | 52 | 47 | 26 |
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| 65 or over | 46 | 53 | 11 |
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Are you:| Category | Obama | McCain | % Total |
|---|
| | White | 39 | 60 | 70 |
|---|
| Black | 92 | 8 | 20 |
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| Hispanic/Latino | 65 | 34 | 5 |
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| Asian | - | - | 3 |
|---|
| Other | - | - | 2 |
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Sex by race| Category | Obama | McCain | % Total |
|---|
| | White men | 37 | 61 | 32 |
|---|
| White women | 40 | 59 | 38 |
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| Black men | 89 | 11 | 10 |
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| Black women | 94 | 6 | 10 |
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| Latino men | - | - | 2 |
|---|
| Latino women | - | - | 3 |
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| All other races | 67 | 32 | 5 |
|---|
Age by race| Category | Obama | McCain | % Total |
|---|
| | White 18-29 | 42 | 56 | 13 |
|---|
| White 30-44 | 38 | 60 | 21 |
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| White 45-64 | 38 | 61 | 27 |
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| White 65+ | 38 | 61 | 9 |
|---|
| Black 18-29 | 90 | 10 | 5 |
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| Black 30-44 | 90 | 10 | 6 |
|---|
| Black 45-64 | 92 | 7 | 8 |
|---|
| Black 65+ | - | - | 1 |
|---|
| Latino 18-29 | - | - | 2 |
|---|
| Latino 30-44 | - | - | 2 |
|---|
| Latino 45-64 | - | - | 1 |
|---|
| Latino 65+ | - | - | 0 |
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| All other | 68 | 31 | 5 |
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When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Just today | 49 | 49 | 5 |
|---|
| In the last three days | 30 | 67 | 5 |
|---|
| Sometime last week | - | - | 4 |
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| Earlier in October | 59 | 40 | 11 |
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| Sometime in September | 60 | 39 | 12 |
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| Before that | 52 | 47 | 62 |
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Time: Last three days/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In the last three days | 40 | 58 | 10 |
|---|
| Sometime last week or earlier | 53 | 46 | 90 |
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Time: Last week/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last 3 days/Sometime last week | 38 | 59 | 14 |
|---|
| In the last month or before that | 54 | 45 | 85 |
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Time: Last three days/October/September/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last three days | 40 | 58 | 10 |
|---|
| Earlier in October | 52 | 46 | 16 |
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| Sometime in September | 60 | 39 | 12 |
|---|
| Before that | 52 | 47 | 62 |
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Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Energy policy | 51 | 46 | 10 |
|---|
| The war in Iraq | 60 | 39 | 12 |
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| The economy | 54 | 45 | 58 |
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| Terrorism | 13 | 86 | 9 |
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| Health care | 76 | 23 | 7 |
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Which ONE of these four candidate qualities mattered most in deciding how you voted for president? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Shares my values | 34 | 65 | 32 |
|---|
| Can bring about needed change | 92 | 7 | 35 |
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| Has the right experience | 3 | 96 | 21 |
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| Cares about people like me | 80 | 19 | 9 |
|---|
On most political matters, do you consider yourself:| Category | Obama | McCain | % Total |
|---|
| | Liberal | 90 | 9 | 21 |
|---|
| Moderate | 58 | 41 | 46 |
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| Conservative | 18 | 80 | 33 |
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Party Identification| Category | Obama | McCain | % Total |
|---|
| | Democrat | 92 | 8 | 39 |
|---|
| Republican | 8 | 92 | 33 |
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| Independent or something else | 49 | 48 | 27 |
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Party by race| Category | Obama | McCain | % Total |
|---|
| | White Democrats | 86 | 14 | 18 |
|---|
| White Independents | 44 | 52 | 22 |
|---|
| White Republicans | 7 | 93 | 30 |
|---|
| All other | 83 | 17 | 30 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | 10 | 90 | 6 |
|---|
| Somewhat approve | 10 | 90 | 21 |
|---|
| Somewhat disapprove | 32 | 68 | 22 |
|---|
| Strongly disapprove | 84 | 15 | 50 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Approve | 10 | 90 | 27 |
|---|
| Disapprove | 68 | 31 | 72 |
|---|
White Evangelical/Born-again Christians| Category | Obama | McCain | % Total |
|---|
| | White Evangelical/Born-again Christians | 20 | 79 | 28 |
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| All others | 64 | 35 | 72 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | Did not complete high school | - | - | 3 |
|---|
| High school graduate | 56 | 43 | 17 |
|---|
| Some college or associate degree | 53 | 46 | 28 |
|---|
| College graduate | 50 | 49 | 29 |
|---|
| Postgraduate study | 52 | 47 | 23 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | More than high school grad | 52 | 48 | 79 |
|---|
| High school graduate or less | 55 | 43 | 21 |
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What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | College graduate | 51 | 48 | 52 |
|---|
| No college degree | 54 | 45 | 48 |
|---|
Education by race| Category | Obama | McCain | % Total |
|---|
| | White college graduates | 44 | 55 | 40 |
|---|
| White non-college graduates | 32 | 66 | 30 |
|---|
| Non White college graduates | 75 | 24 | 12 |
|---|
| Non White non-college graduates | 88 | 12 | 18 |
|---|
2007 total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $15,000 | 77 | 20 | 6 |
|---|
| $15,000 - $29,999 | 64 | 36 | 9 |
|---|
| $30,000 - $49,999 | 55 | 45 | 16 |
|---|
| $50,000 - $74,999 | 55 | 45 | 19 |
|---|
| $75,000 - $99,999 | 48 | 52 | 16 |
|---|
| $100,000 - $149,999 | 48 | 49 | 18 |
|---|
| $150,000 - $199,999 | 41 | 57 | 9 |
|---|
| $200,000 or more | 47 | 53 | 7 |
|---|
Total family income, $50K| Category | Obama | McCain | % Total |
|---|
| | Less than $50,000 | 62 | 37 | 30 |
|---|
| $50,000 or more | 49 | 50 | 70 |
|---|
Total family income, $100K| Category | Obama | McCain | % Total |
|---|
| | Less than $100,000 | 56 | 43 | 65 |
|---|
| $100,000 or more | 46 | 52 | 35 |
|---|
Total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $50,000 | 62 | 37 | 30 |
|---|
| $50,000-$99,999 | 52 | 48 | 35 |
|---|
| $100,000 or more | 46 | 52 | 35 |
|---|
Income by Race| Category | Obama | McCain | % Total |
|---|
| | Under 50k and White | 42 | 57 | 18 |
|---|
| Over 50k and White | 39 | 59 | 52 |
|---|
| Under 50k and Non-white | 91 | 8 | 12 |
|---|
| Over 50k and Non-white | 78 | 22 | 18 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | The single most important factor | 60 | 38 | 6 |
|---|
| One of several important factors | 64 | 36 | 12 |
|---|
| A minor factor | 52 | 47 | 9 |
|---|
| Not a factor at all | 49 | 50 | 72 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | An important factor | 63 | 37 | 18 |
|---|
| Not an important factor | 50 | 49 | 81 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | A factor | 59 | 40 | 27 |
|---|
| Not a factor | 49 | 50 | 72 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Very worried | 59 | 40 | 54 |
|---|
| Somewhat worried | 44 | 55 | 34 |
|---|
| Not too worried | 41 | 58 | 9 |
|---|
| Not at all worried | - | - | 3 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Worried | 53 | 46 | 88 |
|---|
| Not worried | 43 | 55 | 11 |
|---|
Do you think the condition of the nation's economy is:| Category | Obama | McCain | % Total |
|---|
| | Excellent | - | - | 1 |
|---|
| Good | 26 | 72 | 8 |
|---|
| Not so good | 44 | 55 | 47 |
|---|
| Poor | 67 | 33 | 43 |
|---|
State of the national economy: 2 way| Category | Obama | McCain | % Total |
|---|
| | Excellent/Good | 28 | 71 | 9 |
|---|
| Not so good/Poor | 55 | 44 | 90 |
|---|
How do you feel about the U.S. war in Iraq?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | 8 | 92 | 14 |
|---|
| Somewhat approve | 16 | 83 | 26 |
|---|
| Somewhat disapprove | 63 | 36 | 22 |
|---|
| Strongly disapprove | 89 | 10 | 37 |
|---|
How do you feel about the U.S. war in Iraq?| Category | Obama | McCain | % Total |
|---|
| | Approve | 13 | 86 | 41 |
|---|
| Disapprove | 79 | 19 | 59 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 96 | 4 | 47 |
|---|
| Only John McCain | 3 | 97 | 28 |
|---|
| Both of them | 34 | 65 | 16 |
|---|
| Neither of them | 13 | 75 | 8 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | John McCain is | 14 | 86 | 44 |
|---|
| John McCain is not | 84 | 14 | 55 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama is | 81 | 19 | 63 |
|---|
| Barack Obama is not | 5 | 92 | 36 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 99 | 1 | 31 |
|---|
| Only John McCain | 1 | 99 | 39 |
|---|
| Both of them | 78 | 22 | 24 |
|---|
| Neither of them | - | - | 5 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | John McCain is | 31 | 69 | 63 |
|---|
| John McCain is not | 91 | 6 | 36 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama is | 90 | 10 | 55 |
|---|
| Barack Obama is not | 6 | 92 | 43 |
|---|
If John McCain were elected, would he mainly:| Category | Obama | McCain | % Total |
|---|
| | Continue George W. Bush's policies | 88 | 10 | 51 |
|---|
| Take the country in a different direction | 12 | 87 | 46 |
|---|
Do you think Barack Obama's positions on the issues are:| Category | Obama | McCain | % Total |
|---|
| | Too liberal | 6 | 93 | 41 |
|---|
| Too conservative | - | - | 4 |
|---|
| About right | 92 | 7 | 52 |
|---|
Is this the first year you have ever voted?| Category | Obama | McCain | % Total |
|---|
| | Yes | 63 | 35 | 13 |
|---|
| No | 50 | 49 | 87 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | Yes, for Barack Obama | 81 | 19 | 22 |
|---|
| Yes, for John McCain | 15 | 84 | 10 |
|---|
| Yes, for both Obama and McCain | 42 | 57 | 28 |
|---|
| No, I was not contacted | 53 | 46 | 38 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | For McCain/Both | 35 | 64 | 38 |
|---|
| For Obama/Neither | 63 | 36 | 59 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | For Obama/Both | 59 | 40 | 50 |
|---|
| For McCain/Neither | 45 | 54 | 48 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 20 | 80 | 8 |
|---|
| Only John McCain | 91 | 8 | 30 |
|---|
| Both of them | 37 | 62 | 39 |
|---|
| Neither of them | 36 | 63 | 20 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | John McCain did | 61 | 38 | 69 |
|---|
| John McCain did not | 31 | 68 | 28 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama did | 34 | 65 | 47 |
|---|
| Barack Obama did not | 69 | 30 | 50 |
|---|
In today's election for U.S. Senate, did you just vote for:| Category | Obama | McCain | % Total |
|---|
| | Mark Warner | 78 | 21 | 65 |
|---|
| Jim Gilmore | 4 | 95 | 34 |
|---|
Population of area, five categories| Category | Obama | McCain | % Total |
|---|
| | Over 500 thousand | - | - | - |
|---|
| 50 to 500 thousand | 62 | 37 | 23 |
|---|
| Suburbs | 51 | 48 | 47 |
|---|
| 10 to 50 thousand | 39 | 60 | 7 |
|---|
| Rural | 49 | 51 | 23 |
|---|
Population of area, three categories| Category | Obama | McCain | % Total |
|---|
| | City over 50 thousand | 62 | 37 | 23 |
|---|
| Suburbs | 51 | 48 | 47 |
|---|
| Small city and Rural | 47 | 53 | 29 |
|---|
Geo Stratum Code| Category | Obama | McCain | % Total |
|---|
| | North | 64 | 35 | 26 |
|---|
| Southeast | 56 | 43 | 20 |
|---|
| East/Richmond | 48 | 50 | 37 |
|---|
| West/Shenandoah | 40 | 59 | 17 |
|---|
|