Gender:| Category | Obama | McCain | % Total |
|---|
| | Male | 36 | 60 | 47 |
|---|
| Female | 46 | 53 | 53 |
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Age, four categories| Category | Obama | McCain | % Total |
|---|
| | 18-29 | 55 | 43 | 14 |
|---|
| 30-44 | 36 | 61 | 28 |
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| 45-64 | 43 | 55 | 40 |
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| 65+ | 36 | 59 | 18 |
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Age, six categories| Category | Obama | McCain | % Total |
|---|
| | 18-24 | 59 | 40 | 7 |
|---|
| 25-29 | 52 | 46 | 7 |
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| 30-39 | 35 | 61 | 17 |
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| 40-49 | 42 | 57 | 22 |
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| 50-64 | 42 | 56 | 29 |
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| 65 or over | 36 | 59 | 18 |
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Are you:| Category | Obama | McCain | % Total |
|---|
| | White | 34 | 63 | 84 |
|---|
| Black | 94 | 6 | 12 |
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| Hispanic/Latino | - | - | 2 |
|---|
| Asian | - | - | 1 |
|---|
| Other | - | - | 2 |
|---|
Sex by race| Category | Obama | McCain | % Total |
|---|
| | White men | 31 | 64 | 42 |
|---|
| White women | 36 | 63 | 42 |
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| Black men | - | - | 3 |
|---|
| Black women | 93 | 7 | 9 |
|---|
| Latino men | - | - | 1 |
|---|
| Latino women | - | - | 1 |
|---|
| All other races | - | - | 2 |
|---|
Age by race| Category | Obama | McCain | % Total |
|---|
| | White 18-29 | 45 | 53 | 11 |
|---|
| White 30-44 | 28 | 68 | 24 |
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| White 45-64 | 34 | 64 | 33 |
|---|
| White 65+ | 33 | 62 | 16 |
|---|
| Black 18-29 | - | - | 2 |
|---|
| Black 30-44 | - | - | 3 |
|---|
| Black 45-64 | - | - | 5 |
|---|
| Black 65+ | - | - | 1 |
|---|
| Latino 18-29 | - | - | 0 |
|---|
| Latino 30-44 | - | - | 0 |
|---|
| Latino 45-64 | - | - | 1 |
|---|
| Latino 65+ | - | - | 0 |
|---|
| All other | - | - | 2 |
|---|
When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Just today | - | - | 3 |
|---|
| In the last three days | - | - | 2 |
|---|
| Sometime last week | - | - | 3 |
|---|
| Earlier in October | 38 | 57 | 16 |
|---|
| Sometime in September | 49 | 50 | 14 |
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| Before that | 39 | 60 | 61 |
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Time: Last three days/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In the last three days | 52 | 44 | 5 |
|---|
| Sometime last week or earlier | 41 | 58 | 93 |
|---|
Time: Last week/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last 3 days/Sometime last week | 48 | 49 | 8 |
|---|
| In the last month or before that | 40 | 57 | 90 |
|---|
When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Today/In last three days | 52 | 44 | 5 |
|---|
| Earlier in October | 39 | 57 | 19 |
|---|
| Sometime in September | 49 | 50 | 14 |
|---|
| Before that | 39 | 60 | 61 |
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Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Energy policy | 30 | 69 | 10 |
|---|
| The war in Iraq | 48 | 47 | 10 |
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| The economy | 43 | 54 | 57 |
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| Terrorism | 16 | 84 | 11 |
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| Health care | 58 | 40 | 10 |
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Which ONE of these four candidate qualities mattered most in deciding how you voted for president? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Shares my values | 22 | 75 | 32 |
|---|
| Can bring about needed change | 86 | 9 | 26 |
|---|
| Has the right experience | 6 | 93 | 23 |
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| Cares about people like me | 59 | 39 | 14 |
|---|
On most political matters, do you consider yourself:| Category | Obama | McCain | % Total |
|---|
| | Liberal | 84 | 13 | 18 |
|---|
| Moderate | 48 | 47 | 38 |
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| Conservative | 17 | 82 | 44 |
|---|
Party Identification| Category | Obama | McCain | % Total |
|---|
| | Democrat | 86 | 13 | 32 |
|---|
| Republican | 5 | 94 | 33 |
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| Independent or something else | 37 | 58 | 35 |
|---|
Party by race| Category | Obama | McCain | % Total |
|---|
| | White Democrats | 79 | 19 | 21 |
|---|
| White Independents | 33 | 61 | 31 |
|---|
| White Republicans | 4 | 95 | 32 |
|---|
| All other | 82 | 18 | 16 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | 8 | 92 | 11 |
|---|
| Somewhat approve | 6 | 93 | 24 |
|---|
| Somewhat disapprove | 28 | 70 | 21 |
|---|
| Strongly disapprove | 76 | 20 | 42 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Approve | 6 | 93 | 35 |
|---|
| Disapprove | 60 | 37 | 63 |
|---|
White Evangelical/Born-again Christians| Category | Obama | McCain | % Total |
|---|
| | White Evangelical/Born-again Christians | 21 | 76 | 52 |
|---|
| All others | 61 | 37 | 48 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | Did not complete high school | - | - | 5 |
|---|
| High school graduate | 37 | 60 | 26 |
|---|
| Some college or associate degree | 40 | 57 | 27 |
|---|
| College graduate | 40 | 57 | 29 |
|---|
| Postgraduate study | 54 | 45 | 13 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | More than high school grad | 43 | 55 | 69 |
|---|
| High school graduate or less | 39 | 58 | 31 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | College graduate | 44 | 53 | 42 |
|---|
| No college degree | 40 | 57 | 58 |
|---|
Education by race| Category | Obama | McCain | % Total |
|---|
| | White college graduates | 37 | 61 | 35 |
|---|
| White non-college graduates | 32 | 65 | 49 |
|---|
| Non White college graduates | - | - | 7 |
|---|
| Non White non-college graduates | 79 | 20 | 9 |
|---|
2007 total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $15,000 | 48 | 41 | 6 |
|---|
| $15,000 - $29,999 | 59 | 39 | 16 |
|---|
| $30,000 - $49,999 | 43 | 56 | 20 |
|---|
| $50,000 - $74,999 | 35 | 63 | 22 |
|---|
| $75,000 - $99,999 | 36 | 60 | 17 |
|---|
| $100,000 - $149,999 | 36 | 64 | 10 |
|---|
| $150,000 - $199,999 | - | - | 4 |
|---|
| $200,000 or more | - | - | 3 |
|---|
Total family income, $50K| Category | Obama | McCain | % Total |
|---|
| | Less than $50,000 | 50 | 47 | 43 |
|---|
| $50,000 or more | 36 | 61 | 57 |
|---|
Total family income, $100K| Category | Obama | McCain | % Total |
|---|
| | Less than $100,000 | 43 | 55 | 82 |
|---|
| $100,000 or more | 39 | 59 | 18 |
|---|
Total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $50,000 | 50 | 47 | 43 |
|---|
| $50,000-$99,999 | 36 | 62 | 39 |
|---|
| $100,000 or more | 40 | 58 | 18 |
|---|
Income by Race| Category | Obama | McCain | % Total |
|---|
| | Under 50k and White | 38 | 58 | 33 |
|---|
| Over 50k and White | 32 | 65 | 51 |
|---|
| Under 50k and Non-white | 87 | 12 | 10 |
|---|
| Over 50k and Non-white | - | - | 7 |
|---|
In deciding your vote for president today, was the race of the candidate:| Category | Obama | McCain | % Total |
|---|
| | The single most important factor | 43 | 54 | 6 |
|---|
| One of several important factors | 40 | 55 | 11 |
|---|
| A minor factor | 49 | 49 | 10 |
|---|
| Not a factor at all | 40 | 58 | 72 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | An important factor | 41 | 55 | 16 |
|---|
| Not an important factor | 41 | 57 | 83 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | A factor | 44 | 52 | 27 |
|---|
| Not a factor | 40 | 58 | 72 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Very worried | 48 | 48 | 53 |
|---|
| Somewhat worried | 30 | 69 | 32 |
|---|
| Not too worried | 30 | 67 | 10 |
|---|
| Not at all worried | - | - | 5 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Worried | 41 | 56 | 84 |
|---|
| Not worried | 34 | 64 | 15 |
|---|
Do you think the condition of the nation's economy is:| Category | Obama | McCain | % Total |
|---|
| | Excellent | - | - | 1 |
|---|
| Good | 31 | 68 | 10 |
|---|
| Not so good | 30 | 69 | 43 |
|---|
| Poor | 53 | 42 | 46 |
|---|
State of the national economy: 2 way| Category | Obama | McCain | % Total |
|---|
| | Excellent/Good | 30 | 68 | 10 |
|---|
| Not so good/Poor | 42 | 56 | 89 |
|---|
Who did you want to win the Democratic nomination this year: (Among Democrats)| Category | Obama | McCain | % Total |
|---|
| | Democrats for Clinton | 72 | 25 | 12 |
|---|
| Democrats for Obama | 99 | 0 | 16 |
|---|
| Democrats for another candidate | - | - | 1 |
|---|
| Democrats who did not care | - | - | 2 |
|---|
| Non-Democrats | 21 | 76 | 66 |
|---|
Is this the first year you have ever voted?| Category | Obama | McCain | % Total |
|---|
| | Yes | 56 | 44 | 10 |
|---|
| No | 39 | 58 | 90 |
|---|
In today's election for U.S. Senate, did you just vote for:| Category | Obama | McCain | % Total |
|---|
| | Robert Tuke | 86 | 11 | 33 |
|---|
| Lamar Alexander | 18 | 80 | 65 |
|---|
Population of area, five categories| Category | Obama | McCain | % Total |
|---|
| | Over 500 thousand | 59 | 38 | 18 |
|---|
| 50 to 500 thousand | 47 | 51 | 15 |
|---|
| Suburbs | 33 | 64 | 32 |
|---|
| 10 to 50 thousand | 39 | 58 | 14 |
|---|
| Rural | 34 | 63 | 21 |
|---|
Population of area, three categories| Category | Obama | McCain | % Total |
|---|
| | City over 50 thousand | 54 | 44 | 33 |
|---|
| Suburbs | 33 | 64 | 32 |
|---|
| Small city and Rural | 36 | 61 | 35 |
|---|
Geo Stratum Code| Category | Obama | McCain | % Total |
|---|
| | Southwest | 52 | 47 | 18 |
|---|
| Nashville Area | 43 | 54 | 29 |
|---|
| Middle/West | 40 | 58 | 19 |
|---|
| East | 35 | 62 | 34 |
|---|
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