Gender:| Category | Obama | McCain | % Total |
|---|
| | Male | 40 | 56 | 48 |
|---|
| Female | 47 | 51 | 52 |
|---|
Age, four categories| Category | Obama | McCain | % Total |
|---|
| | 18-29 | 50 | 48 | 19 |
|---|
| 30-44 | 41 | 55 | 28 |
|---|
| 45-64 | 43 | 54 | 38 |
|---|
| 65+ | 45 | 55 | 15 |
|---|
Age, six categories| Category | Obama | McCain | % Total |
|---|
| | 18-24 | 49 | 48 | 11 |
|---|
| 25-29 | 52 | 48 | 8 |
|---|
| 30-39 | 42 | 54 | 17 |
|---|
| 40-49 | 39 | 57 | 21 |
|---|
| 50-64 | 44 | 52 | 28 |
|---|
| 65 or over | 45 | 55 | 15 |
|---|
Are you:| Category | Obama | McCain | % Total |
|---|
| | White | 41 | 56 | 90 |
|---|
| Black | - | - | 1 |
|---|
| Hispanic/Latino | - | - | 3 |
|---|
| Asian | - | - | 0 |
|---|
| Other | - | - | 7 |
|---|
Sex by race| Category | Obama | McCain | % Total |
|---|
| | White men | 36 | 60 | 42 |
|---|
| White women | 46 | 53 | 47 |
|---|
| Black men | - | - | 0 |
|---|
| Black women | - | - | 0 |
|---|
| Latino men | - | - | 1 |
|---|
| Latino women | - | - | 1 |
|---|
| All other races | - | - | 7 |
|---|
Age by race| Category | Obama | McCain | % Total |
|---|
| | White 18-29 | 46 | 53 | 16 |
|---|
| White 30-44 | 37 | 60 | 25 |
|---|
| White 45-64 | 41 | 56 | 34 |
|---|
| White 65+ | - | - | 14 |
|---|
| Black 18-29 | - | - | 0 |
|---|
| Black 30-44 | - | - | 0 |
|---|
| Black 45-64 | - | - | 0 |
|---|
| Black 65+ | - | - | 0 |
|---|
| Latino 18-29 | - | - | 1 |
|---|
| Latino 30-44 | - | - | 1 |
|---|
| Latino 45-64 | - | - | 1 |
|---|
| Latino 65+ | - | - | 0 |
|---|
| All other | - | - | 7 |
|---|
When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Just today | - | - | 9 |
|---|
| In the last three days | - | - | 4 |
|---|
| Sometime last week | - | - | 4 |
|---|
| Earlier in October | 49 | 49 | 13 |
|---|
| Sometime in September | 52 | 46 | 14 |
|---|
| Before that | 43 | 56 | 55 |
|---|
Time: Last three days/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In the last three days | 35 | 53 | 14 |
|---|
| Sometime last week or earlier | 45 | 53 | 86 |
|---|
Time: Last week/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last 3 days/Sometime last week | 38 | 52 | 18 |
|---|
| In the last month or before that | 45 | 53 | 82 |
|---|
When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Today/In last three days | 35 | 53 | 14 |
|---|
| Earlier in October | 48 | 50 | 17 |
|---|
| Sometime in September | 52 | 46 | 14 |
|---|
| Before that | 43 | 56 | 55 |
|---|
Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Energy policy | - | - | 11 |
|---|
| The war in Iraq | 56 | 43 | 12 |
|---|
| The economy | 48 | 48 | 56 |
|---|
| Terrorism | - | - | 8 |
|---|
| Health care | - | - | 10 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Very worried | 52 | 45 | 52 |
|---|
| Somewhat worried | 39 | 58 | 34 |
|---|
| Not too worried | - | - | 10 |
|---|
| Not at all worried | - | - | 2 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Worried | 47 | 50 | 86 |
|---|
| Not worried | 28 | 70 | 12 |
|---|
On most political matters, do you consider yourself:| Category | Obama | McCain | % Total |
|---|
| | Liberal | 80 | 18 | 15 |
|---|
| Moderate | 53 | 43 | 50 |
|---|
| Conservative | 17 | 82 | 35 |
|---|
Party Identification| Category | Obama | McCain | % Total |
|---|
| | Democrat | 82 | 16 | 36 |
|---|
| Republican | 12 | 87 | 42 |
|---|
| Independent or something else | 42 | 48 | 22 |
|---|
Party by race| Category | Obama | McCain | % Total |
|---|
| | White Democrats | 82 | 16 | 29 |
|---|
| White Independents | 41 | 50 | 20 |
|---|
| White Republicans | 12 | 88 | 41 |
|---|
| All other | 72 | 22 | 10 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | - | - | 10 |
|---|
| Somewhat approve | 13 | 86 | 26 |
|---|
| Somewhat disapprove | 40 | 58 | 24 |
|---|
| Strongly disapprove | 79 | 17 | 39 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Approve | 13 | 85 | 37 |
|---|
| Disapprove | 64 | 33 | 63 |
|---|
White Evangelical/Born-again Christians| Category | Obama | McCain | % Total |
|---|
| | White Evangelical/Born-again Christians | 30 | 67 | 38 |
|---|
| All others | 54 | 44 | 62 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | Did not complete high school | - | - | 4 |
|---|
| High school graduate | 39 | 59 | 19 |
|---|
| Some college or associate degree | 45 | 53 | 37 |
|---|
| College graduate | 40 | 56 | 26 |
|---|
| Postgraduate study | 52 | 46 | 13 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | More than high school grad | 44 | 53 | 76 |
|---|
| High school graduate or less | 43 | 55 | 24 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | College graduate | 44 | 53 | 40 |
|---|
| No college degree | 44 | 53 | 60 |
|---|
Education by race| Category | Obama | McCain | % Total |
|---|
| | White college graduates | 41 | 55 | 37 |
|---|
| White non-college graduates | 42 | 56 | 53 |
|---|
| Non White college graduates | - | - | 3 |
|---|
| Non White non-college graduates | - | - | 7 |
|---|
2007 total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $15,000 | - | - | 9 |
|---|
| $15,000 - $29,999 | 53 | 43 | 13 |
|---|
| $30,000 - $49,999 | 45 | 51 | 22 |
|---|
| $50,000 - $74,999 | 42 | 55 | 25 |
|---|
| $75,000 - $99,999 | 46 | 52 | 17 |
|---|
| $100,000 - $149,999 | - | - | 9 |
|---|
| $150,000 - $199,999 | - | - | 2 |
|---|
| $200,000 or more | - | - | 3 |
|---|
Total family income, $50K| Category | Obama | McCain | % Total |
|---|
| | Less than $50,000 | 50 | 46 | 44 |
|---|
| $50,000 or more | 41 | 56 | 56 |
|---|
Total family income, $100K| Category | Obama | McCain | % Total |
|---|
| | Less than $100,000 | 47 | 50 | 85 |
|---|
| $100,000 or more | 36 | 62 | 15 |
|---|
Total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $50,000 | 50 | 46 | 44 |
|---|
| $50,000-$99,999 | 43 | 54 | 42 |
|---|
| $100,000 or more | 36 | 62 | 15 |
|---|
Income by Race| Category | Obama | McCain | % Total |
|---|
| | Under 50k and White | 46 | 51 | 37 |
|---|
| Over 50k and White | 40 | 58 | 53 |
|---|
| Under 50k and Non-white | - | - | 7 |
|---|
| Over 50k and Non-white | - | - | 3 |
|---|
In today's election for U.S. Senate, did you just vote for:| Category | Obama | McCain | % Total |
|---|
| | Tim Johnson | 65 | 32 | 62 |
|---|
| Joel Dykstra | 9 | 89 | 37 |
|---|
In today's election for U.S. House, did you just vote for:| Category | Obama | McCain | % Total |
|---|
| | Stephanie Herseth Sandlin | 63 | 35 | 66 |
|---|
| Christian Lien | 8 | 90 | 33 |
|---|
How did you vote today on Initiative 11 which prohibits abortion except in cases of rape, incest or where the life of the mother is at risk?| Category | Obama | McCain | % Total |
|---|
| | Yes | 23 | 75 | 45 |
|---|
| No | 61 | 35 | 55 |
|---|
Population of area, five categories| Category | Obama | McCain | % Total |
|---|
| | Over 500 thousand | - | - | - |
|---|
| 50 to 500 thousand | 39 | 58 | 31 |
|---|
| Suburbs | 32 | 66 | 11 |
|---|
| 10 to 50 thousand | 57 | 40 | 20 |
|---|
| Rural | 44 | 53 | 38 |
|---|
Population of area, three categories| Category | Obama | McCain | % Total |
|---|
| | City over 50 thousand | 39 | 58 | 31 |
|---|
| Suburbs | 32 | 66 | 11 |
|---|
| Small city and Rural | 49 | 48 | 58 |
|---|
Geo Stratum Code| Category | Obama | McCain | % Total |
|---|
| | SO. EAST | 42 | 54 | 39 |
|---|
| NO. EAST | 53 | 45 | 25 |
|---|
| WEST | 39 | 58 | 36 |
|---|
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