Gender:| Category | Obama | McCain | % Total |
|---|
| | Male | 51 | 48 | 48 |
|---|
| Female | 53 | 45 | 52 |
|---|
Age, four categories| Category | Obama | McCain | % Total |
|---|
| | 18-29 | 61 | 36 | 17 |
|---|
| 30-44 | 51 | 47 | 27 |
|---|
| 45-64 | 53 | 46 | 39 |
|---|
| 65+ | 44 | 55 | 17 |
|---|
Age, six categories| Category | Obama | McCain | % Total |
|---|
| | 18-24 | 61 | 38 | 10 |
|---|
| 25-29 | 61 | 33 | 7 |
|---|
| 30-39 | 54 | 45 | 17 |
|---|
| 40-49 | 48 | 50 | 21 |
|---|
| 50-64 | 54 | 45 | 28 |
|---|
| 65 or over | 44 | 55 | 17 |
|---|
Are you:| Category | Obama | McCain | % Total |
|---|
| | White | 46 | 52 | 83 |
|---|
| Black | 97 | 2 | 11 |
|---|
| Hispanic/Latino | - | - | 4 |
|---|
| Asian | - | - | 1 |
|---|
| Other | - | - | 1 |
|---|
Sex by race| Category | Obama | McCain | % Total |
|---|
| | White men | 45 | 53 | 41 |
|---|
| White women | 47 | 52 | 42 |
|---|
| Black men | 98 | 2 | 5 |
|---|
| Black women | 96 | 2 | 6 |
|---|
| Latino men | - | - | 1 |
|---|
| Latino women | - | - | 3 |
|---|
| All other races | - | - | 2 |
|---|
Age by race| Category | Obama | McCain | % Total |
|---|
| | White 18-29 | 54 | 43 | 14 |
|---|
| White 30-44 | 46 | 53 | 23 |
|---|
| White 45-64 | 46 | 53 | 31 |
|---|
| White 65+ | 38 | 60 | 15 |
|---|
| Black 18-29 | - | - | 2 |
|---|
| Black 30-44 | - | - | 3 |
|---|
| Black 45-64 | 96 | 3 | 5 |
|---|
| Black 65+ | - | - | 1 |
|---|
| Latino 18-29 | - | - | 1 |
|---|
| Latino 30-44 | - | - | 1 |
|---|
| Latino 45-64 | - | - | 2 |
|---|
| Latino 65+ | - | - | 0 |
|---|
| All other | - | - | 2 |
|---|
When did you finally decide for whom to vote in the presidential election?| Category | Obama | McCain | % Total |
|---|
| | Just today | 48 | 44 | 5 |
|---|
| In the last three days | 43 | 52 | 3 |
|---|
| Sometime last week | 48 | 52 | 4 |
|---|
| Earlier in October | 51 | 47 | 16 |
|---|
| Sometime in September | 60 | 39 | 14 |
|---|
| Before that | 51 | 48 | 56 |
|---|
Time: Last three days/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In the last three days | 46 | 47 | 8 |
|---|
| Sometime last week or earlier | 53 | 47 | 91 |
|---|
Time: Last week/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last 3 days/Sometime last week | 47 | 49 | 12 |
|---|
| In the last month or before that | 53 | 46 | 86 |
|---|
Time: Last three days/October/September/Earlier than that| Category | Obama | McCain | % Total |
|---|
| | Today/In last three days | 46 | 47 | 8 |
|---|
| Earlier in October | 50 | 48 | 20 |
|---|
| Sometime in September | 60 | 39 | 14 |
|---|
| Before that | 51 | 48 | 56 |
|---|
Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Energy policy | 50 | 48 | 7 |
|---|
| The war in Iraq | 61 | 39 | 11 |
|---|
| The economy | 54 | 45 | 61 |
|---|
| Terrorism | 12 | 88 | 8 |
|---|
| Health care | 65 | 34 | 10 |
|---|
Which ONE of these four candidate qualities mattered most in deciding how you voted for president? (CHECK ONLY ONE)| Category | Obama | McCain | % Total |
|---|
| | Shares my values | 30 | 69 | 29 |
|---|
| Can bring about needed change | 91 | 8 | 32 |
|---|
| Has the right experience | 5 | 95 | 21 |
|---|
| Cares about people like me | 80 | 19 | 14 |
|---|
On most political matters, do you consider yourself:| Category | Obama | McCain | % Total |
|---|
| | Liberal | 83 | 16 | 20 |
|---|
| Moderate | 61 | 38 | 45 |
|---|
| Conservative | 22 | 76 | 35 |
|---|
Party Identification| Category | Obama | McCain | % Total |
|---|
| | Democrat | 89 | 10 | 39 |
|---|
| Republican | 8 | 92 | 31 |
|---|
| Independent or something else | 52 | 44 | 30 |
|---|
Party by race| Category | Obama | McCain | % Total |
|---|
| | White Democrats | 85 | 14 | 28 |
|---|
| White Independents | 50 | 47 | 24 |
|---|
| White Republicans | 8 | 92 | 31 |
|---|
| All other | 83 | 16 | 17 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | 16 | 84 | 8 |
|---|
| Somewhat approve | 8 | 92 | 21 |
|---|
| Somewhat disapprove | 32 | 67 | 19 |
|---|
| Strongly disapprove | 83 | 16 | 52 |
|---|
Do you approve or disapprove of the way George W. Bush is handling his job as president?| Category | Obama | McCain | % Total |
|---|
| | Approve | 10 | 89 | 28 |
|---|
| Disapprove | 69 | 30 | 71 |
|---|
Religion, combined Protestant and other Christian.| Category | Obama | McCain | % Total |
|---|
| | Protestant/Other Christian | 48 | 52 | 58 |
|---|
| Catholic | 47 | 52 | 23 |
|---|
| Jewish | - | - | 2 |
|---|
| Something else | 75 | 21 | 5 |
|---|
| None | 72 | 27 | 12 |
|---|
Religion among whites| Category | Obama | McCain | % Total |
|---|
| | White Protestant/Other Christian | 39 | 61 | 48 |
|---|
| White Catholic | 46 | 53 | 20 |
|---|
| White Jewish | - | - | 2 |
|---|
| White something else | 72 | 25 | 4 |
|---|
| White none | 68 | 31 | 9 |
|---|
| Non-white | 82 | 17 | 17 |
|---|
White Evangelical/Born-again Christians| Category | Obama | McCain | % Total |
|---|
| | White Evangelical/Born-again Christians | 27 | 71 | 30 |
|---|
| All others | 63 | 36 | 70 |
|---|
White Born Again Protest/Other Christ| Category | Obama | McCain | % Total |
|---|
| | White Protestant evangelical | 25 | 74 | 27 |
|---|
| White Protestant non-evangelical | 57 | 43 | 20 |
|---|
| All others | 65 | 34 | 52 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | Did not complete high school | 69 | 31 | 4 |
|---|
| High school graduate | 50 | 49 | 28 |
|---|
| Some college or associate degree | 51 | 47 | 29 |
|---|
| College graduate | 51 | 48 | 24 |
|---|
| Postgraduate study | 54 | 44 | 15 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | More than high school grad | 52 | 46 | 67 |
|---|
| High school graduate or less | 53 | 46 | 33 |
|---|
What was the last grade of school you completed?| Category | Obama | McCain | % Total |
|---|
| | College graduate | 52 | 46 | 39 |
|---|
| No college degree | 52 | 46 | 61 |
|---|
Education by race| Category | Obama | McCain | % Total |
|---|
| | White college graduates | 49 | 50 | 33 |
|---|
| White non-college graduates | 44 | 54 | 50 |
|---|
| Non White college graduates | 69 | 30 | 6 |
|---|
| Non White non-college graduates | 91 | 8 | 11 |
|---|
2007 total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $15,000 | 74 | 25 | 8 |
|---|
| $15,000 - $29,999 | 59 | 35 | 14 |
|---|
| $30,000 - $49,999 | 53 | 45 | 22 |
|---|
| $50,000 - $74,999 | 52 | 47 | 23 |
|---|
| $75,000 - $99,999 | 52 | 47 | 13 |
|---|
| $100,000 - $149,999 | 40 | 60 | 12 |
|---|
| $150,000 - $199,999 | 44 | 56 | 4 |
|---|
| $200,000 or more | 43 | 56 | 5 |
|---|
Total family income, $50K| Category | Obama | McCain | % Total |
|---|
| | Less than $50,000 | 59 | 38 | 44 |
|---|
| $50,000 or more | 48 | 51 | 56 |
|---|
Total family income, $100K| Category | Obama | McCain | % Total |
|---|
| | Less than $100,000 | 56 | 42 | 79 |
|---|
| $100,000 or more | 42 | 58 | 21 |
|---|
Total family income:| Category | Obama | McCain | % Total |
|---|
| | Under $50,000 | 59 | 38 | 44 |
|---|
| $50,000-$99,999 | 52 | 47 | 36 |
|---|
| $100,000 or more | 42 | 58 | 21 |
|---|
Income by Race| Category | Obama | McCain | % Total |
|---|
| | Under 50k and White | 51 | 47 | 34 |
|---|
| Over 50k and White | 45 | 55 | 49 |
|---|
| Under 50k and Non-white | 92 | 7 | 9 |
|---|
| Over 50k and Non-white | 70 | 29 | 8 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | The single most important factor | 54 | 45 | 6 |
|---|
| One of several important factors | 51 | 48 | 13 |
|---|
| A minor factor | 44 | 56 | 8 |
|---|
| Not a factor at all | 53 | 45 | 72 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | An important factor | 52 | 47 | 19 |
|---|
| Not an important factor | 52 | 46 | 79 |
|---|
In deciding your vote for president today, was the race of the candidates:| Category | Obama | McCain | % Total |
|---|
| | A factor | 50 | 50 | 27 |
|---|
| Not a factor | 53 | 45 | 72 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Very worried | 60 | 39 | 56 |
|---|
| Somewhat worried | 45 | 55 | 30 |
|---|
| Not too worried | 37 | 62 | 9 |
|---|
| Not at all worried | - | - | 3 |
|---|
How worried are you about the direction of the nation's economy in the next year?| Category | Obama | McCain | % Total |
|---|
| | Worried | 54 | 45 | 86 |
|---|
| Not worried | 41 | 58 | 12 |
|---|
Do you think the condition of the nation's economy is:| Category | Obama | McCain | % Total |
|---|
| | Excellent | - | - | 0 |
|---|
| Good | 14 | 86 | 7 |
|---|
| Not so good | 37 | 62 | 40 |
|---|
| Poor | 68 | 30 | 53 |
|---|
State of the national economy: 2 way| Category | Obama | McCain | % Total |
|---|
| | Excellent/Good | 15 | 85 | 7 |
|---|
| Not so good/Poor | 55 | 44 | 93 |
|---|
Do you or does someone in your household belong to a labor union?| Category | Obama | McCain | % Total |
|---|
| | Yes, I do | 60 | 39 | 13 |
|---|
| Yes, someone else does | 54 | 45 | 13 |
|---|
| Yes, I do and someone else does | - | - | 2 |
|---|
| No one does | 51 | 48 | 72 |
|---|
UNION HOUSEHOLD| Category | Obama | McCain | % Total |
|---|
| | Yes (at least one union voter in household) | 56 | 43 | 28 |
|---|
| No (No union voter in household | 51 | 48 | 72 |
|---|
Voter is union member:| Category | Obama | McCain | % Total |
|---|
| | Yes | 58 | 41 | 15 |
|---|
| No | 51 | 48 | 85 |
|---|
How do you feel about the U.S. war in Iraq?| Category | Obama | McCain | % Total |
|---|
| | Strongly approve | 3 | 96 | 13 |
|---|
| Somewhat approve | 16 | 83 | 22 |
|---|
| Somewhat disapprove | 58 | 41 | 23 |
|---|
| Strongly disapprove | 83 | 15 | 42 |
|---|
How do you feel about the U.S. war in Iraq?| Category | Obama | McCain | % Total |
|---|
| | Approve | 12 | 88 | 34 |
|---|
| Disapprove | 74 | 24 | 64 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 98 | 2 | 45 |
|---|
| Only John McCain | 1 | 99 | 31 |
|---|
| Both of them | 42 | 54 | 11 |
|---|
| Neither of them | 21 | 73 | 11 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | John McCain is | 12 | 87 | 42 |
|---|
| John McCain is not | 83 | 16 | 57 |
|---|
Which candidate do you think is in touch with people like you?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama is | 87 | 12 | 57 |
|---|
| Barack Obama is not | 7 | 92 | 42 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 99 | 1 | 28 |
|---|
| Only John McCain | 3 | 97 | 40 |
|---|
| Both of them | 84 | 14 | 22 |
|---|
| Neither of them | 51 | 41 | 8 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | John McCain is | 32 | 67 | 62 |
|---|
| John McCain is not | 89 | 9 | 36 |
|---|
Which candidate do you think has the experience to serve effectively as president?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama is | 92 | 7 | 51 |
|---|
| Barack Obama is not | 11 | 88 | 48 |
|---|
If John McCain were elected, would he mainly:| Category | Obama | McCain | % Total |
|---|
| | Continue George W. Bush's policies | 92 | 7 | 47 |
|---|
| Take the country in a different direction | 14 | 85 | 48 |
|---|
Do you think Barack Obama's positions on the issues are:| Category | Obama | McCain | % Total |
|---|
| | Too liberal | 7 | 93 | 43 |
|---|
| Too conservative | - | - | 3 |
|---|
| About right | 95 | 4 | 49 |
|---|
Who did you want to win the Democratic nomination this year:| Category | Obama | McCain | % Total |
|---|
| | Democrats for Clinton | 81 | 18 | 16 |
|---|
| Democrats for Obama | 99 | 1 | 18 |
|---|
| Democrats for another candidate | - | - | 2 |
|---|
| Democrats who did not care | - | - | 2 |
|---|
| Non-Democrats | 29 | 70 | 58 |
|---|
Is this the first year you have ever voted?| Category | Obama | McCain | % Total |
|---|
| | Yes | 63 | 36 | 8 |
|---|
| No | 51 | 48 | 92 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | Yes, for Barack Obama | 81 | 19 | 15 |
|---|
| Yes, for John McCain | 18 | 82 | 8 |
|---|
| Yes, for both Obama and McCain | 48 | 51 | 28 |
|---|
| No, I was not contacted | 51 | 48 | 46 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | For McCain/Both | 41 | 58 | 36 |
|---|
| For Obama/Neither | 58 | 41 | 61 |
|---|
Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote?| Category | Obama | McCain | % Total |
|---|
| | For Obama/Both | 59 | 40 | 43 |
|---|
| For McCain/Neither | 46 | 53 | 54 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | Only Barack Obama | 15 | 84 | 7 |
|---|
| Only John McCain | 97 | 2 | 25 |
|---|
| Both of them | 41 | 57 | 45 |
|---|
| Neither of them | 33 | 66 | 19 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | John McCain did | 61 | 37 | 71 |
|---|
| John McCain did not | 28 | 71 | 27 |
|---|
Did either of these candidates for president attack the other unfairly?| Category | Obama | McCain | % Total |
|---|
| | Barack Obama did | 38 | 61 | 53 |
|---|
| Barack Obama did not | 69 | 30 | 44 |
|---|
Population of area, five categories| Category | Obama | McCain | % Total |
|---|
| | Over 500 thousand | 58 | 41 | 5 |
|---|
| 50 to 500 thousand | 74 | 24 | 14 |
|---|
| Suburbs | 50 | 49 | 62 |
|---|
| 10 to 50 thousand | - | - | 3 |
|---|
| Rural | 42 | 56 | 16 |
|---|
Population of area, three categories| Category | Obama | McCain | % Total |
|---|
| | City over 50 thousand | 70 | 29 | 18 |
|---|
| Suburbs | 50 | 49 | 62 |
|---|
| Small city and Rural | 43 | 54 | 20 |
|---|
Geo Stratum Code| Category | Obama | McCain | % Total |
|---|
| | Cuyahoga County | 73 | 26 | 12 |
|---|
| Northeast | 52 | 47 | 25 |
|---|
| Central | 47 | 52 | 26 |
|---|
| Toledo & NW | 58 | 41 | 11 |
|---|
| Cinci/Daytn Area | 47 | 51 | 26 |
|---|
|