Missouri - President

Gender: Category Obama McCain % Total Male 48 50 46 Female 50 48 54 Age, four categories Category Obama McCain % Total 18-29 59 39 21 30-44 49 50 27 45-64 47 52 39 65+ 43 56 13 Age, six categories Category Obama McCain % Total 18-24 61 37 10 25-29 58 41 11 30-39 51 49 17 40-49 44 55 22 50-64 48 51 27 65 or over 43 56 13 Are you: Category Obama McCain % Total White 42 57 82 Black 93 7 13 Hispanic/Latino - - 2 Asian - - 1 Other - - 2 Sex by race Category Obama McCain % Total White men 41 57 38 White women 42 57 44 Black men 90 10 5 Black women 95 3 7 Latino men - - 1 Latino women - - 1 All other races - - 2 Age by race Category Obama McCain % Total White 18-29 52 46 16 White 30-44 40 59 22 White 45-64 40 59 33 White 65+ 37 63 11 Black 18-29 91 9 4 Black 30-44 93 7 4 Black 45-64 94 4 4 Black 65+ - - 1 Latino 18-29 - - 1 Latino 30-44 - - 1 Latino 45-64 - - 1 Latino 65+ - - 0 All other - - 2 When did you finally decide for whom to vote in the presidential election? Category Obama McCain % Total Just today 42 49 6 In the last three days - - 4 Sometime last week 40 57 4 Earlier in October 50 48 12 Sometime in September 59 41 13 Before that 49 51 60 Time: Last three days/Earlier than that Category Obama McCain % Total Today/In the last three days 41 53 10 Sometime last week or earlier 50 49 89 Time: Last week/Earlier than that Category Obama McCain % Total Today/In last 3 days/Sometime last week 41 54 15 In the last month or before that 51 49 85 Time: Last three days/October/September/Earlier than that Category Obama McCain % Total Today/In last three days 41 53 10 Earlier in October 48 51 17 Sometime in September 59 41 13 Before that 49 51 60 Which ONE of these five issues is the most important facing the country? (CHECK ONLY ONE) Category Obama McCain % Total Energy policy 44 55 7 The war in Iraq 60 38 11 The economy 52 47 61 Terrorism 8 91 10 Health care 65 33 9 Which ONE of these four candidate qualities mattered most in deciding how you voted for president? (CHECK ONLY ONE) Category Obama McCain % Total Shares my values 27 71 34 Can bring about needed change 90 9 33 Has the right experience 2 98 19 Cares about people like me 82 17 10 On most political matters, do you consider yourself: Category Obama McCain % Total Liberal 86 13 19 Moderate 61 38 45 Conservative 16 83 36 Party Identification Category Obama McCain % Total Democrat 89 11 40 Republican 6 93 34 Independent or something else 45 51 26 Party by race Category Obama McCain % Total White Democrats 84 15 27 White Independents 41 55 23 White Republicans 6 94 33 All other 85 14 17 Do you approve or disapprove of the way George W. Bush is handling his job as president? Category Obama McCain % Total Strongly approve 17 82 7 Somewhat approve 7 93 21 Somewhat disapprove 30 69 24 Strongly disapprove 83 15 47 Do you approve or disapprove of the way George W. Bush is handling his job as president? Category Obama McCain % Total Approve 9 90 28 Disapprove 65 33 71 Religion, combined Protestant and other Christian. Category Obama McCain % Total Protestant/Other Christian 42 57 65 Catholic 45 55 18 Jewish - - 1 Something else 75 24 7 None 79 18 10 Religion among whites Category Obama McCain % Total White Protestant/Other Christian 34 65 54 White Catholic 42 58 16 White Jewish - - 1 White something else 67 32 4 White none 75 21 8 Non-white 84 15 17 White Evangelical/Born-again Christians Category Obama McCain % Total White Evangelical/Born-again Christians 29 70 39 All others 63 36 61 White Born Again Protest/Other Christ Category Obama McCain % Total White Protestant evangelical 27 72 37 White Protestant non-evangelical 48 51 17 All others 65 34 45 What was the last grade of school you completed? Category Obama McCain % Total Did not complete high school 55 42 6 High school graduate 48 51 25 Some college or associate degree 49 50 33 College graduate 48 52 22 Postgraduate study 53 44 14 What was the last grade of school you completed? Category Obama McCain % Total More than high school grad 49 49 68 High school graduate or less 49 49 32 What was the last grade of school you completed? Category Obama McCain % Total College graduate 50 49 36 No college degree 49 50 64 Education by race Category Obama McCain % Total White college graduates 43 55 31 White non-college graduates 41 58 52 Non White college graduates 83 16 6 Non White non-college graduates 85 14 12 2007 total family income: Category Obama McCain % Total Under $15,000 64 32 9 $15,000 - $29,999 59 40 14 $30,000 - $49,999 52 46 22 $50,000 - $74,999 43 56 24 $75,000 - $99,999 45 54 14 $100,000 - $149,999 43 57 10 $150,000 - $199,999 58 41 4 $200,000 or more - - 3 Total family income, $50K Category Obama McCain % Total Less than $50,000 57 41 46 $50,000 or more 44 55 54 Total family income, $100K Category Obama McCain % Total Less than $100,000 51 48 83 $100,000 or more 46 54 17 Total family income: Category Obama McCain % Total Under $50,000 57 41 46 $50,000-$99,999 44 56 38 $100,000 or more 46 54 17 Income by Race Category Obama McCain % Total Under 50k and White 47 51 35 Over 50k and White 39 61 48 Under 50k and Non-white 87 11 11 Over 50k and Non-white 81 18 7 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total The single most important factor 53 47 9 One of several important factors 50 48 15 A minor factor 43 56 9 Not a factor at all 49 49 65 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total An important factor 51 48 24 Not an important factor 49 50 75 In deciding your vote for president today, was the race of the candidates: Category Obama McCain % Total A factor 49 50 33 Not a factor 49 49 65 How worried are you about the direction of the nation's economy in the next year? Category Obama McCain % Total Very worried 56 43 57 Somewhat worried 41 58 32 Not too worried 40 60 8 Not at all worried - - 2 How worried are you about the direction of the nation's economy in the next year? Category Obama McCain % Total Worried 50 48 89 Not worried 40 59 11 Do you think the condition of the nation's economy is: Category Obama McCain % Total Excellent - - 1 Good 17 82 8 Not so good 39 60 47 Poor 66 32 44 State of the national economy: 2 way Category Obama McCain % Total Excellent/Good 19 80 9 Not so good/Poor 52 47 91 Do you or does someone in your household belong to a labor union? Category Obama McCain % Total Yes, I do 63 36 13 Yes, someone else does 54 45 13 Yes, I do and someone else does - - 1 No one does 45 54 72 UNION HOUSEHOLD Category Obama McCain % Total Yes (at least one union voter in household) 59 40 28 No (No union voter in household 45 54 72 Voter is union member: Category Obama McCain % Total Yes 63 36 14 No 47 52 86 Which candidate do you think is in touch with people like you? Category Obama McCain % Total Only Barack Obama 98 2 43 Only John McCain 1 98 34 Both of them 41 59 11 Neither of them 20 74 12 Which candidate do you think is in touch with people like you? Category Obama McCain % Total John McCain is 11 89 45 John McCain is not 81 18 55 Which candidate do you think is in touch with people like you? Category Obama McCain % Total Barack Obama is 86 14 53 Barack Obama is not 6 92 46 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total Only Barack Obama 99 1 26 Only John McCain 2 98 43 Both of them 81 18 23 Neither of them 48 41 7 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total John McCain is 29 71 65 John McCain is not 88 10 34 Which candidate do you think has the experience to serve effectively as president? Category Obama McCain % Total Barack Obama is 91 9 49 Barack Obama is not 8 90 50 If John McCain were elected, would he mainly: Category Obama McCain % Total Continue George W. Bush's policies 88 10 49 Take the country in a different direction 11 89 49 Do you think Barack Obama's positions on the issues are: Category Obama McCain % Total Too liberal 5 94 46 Too conservative - - 4 About right 94 6 47 Is this the first year you have ever voted? Category Obama McCain % Total Yes 61 38 10 No 48 51 90 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total Yes, for Barack Obama 80 19 17 Yes, for John McCain 22 78 9 Yes, for both Obama and McCain 41 58 27 No, I was not contacted 49 49 44 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total For McCain/Both 36 63 37 For Obama/Neither 57 41 61 Did anyone call you or talk to you in person on behalf of either major presidential campaign about coming out to vote? Category Obama McCain % Total For Obama/Both 56 43 44 For McCain/Neither 44 54 53 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total Only Barack Obama 15 85 11 Only John McCain 96 3 26 Both of them 35 63 41 Neither of them 37 61 17 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total John McCain did 59 40 68 John McCain did not 28 70 29 Did either of these candidates for president attack the other unfairly? Category Obama McCain % Total Barack Obama did 31 68 53 Barack Obama did not 73 26 44 In today's election for governor, did you just vote for: Category Obama McCain % Total Jay Nixon 78 21 59 Kenny Hulshof 7 93 40 Population of area, five categories Category Obama McCain % Total Over 500 thousand - - - 50 to 500 thousand 66 32 20 Suburbs 48 51 54 10 to 50 thousand 32 67 4 Rural 41 57 22 Population of area, three categories Category Obama McCain % Total City over 50 thousand 66 32 20 Suburbs 48 51 54 Small city and Rural 40 59 26 Geo Stratum Code Category Obama McCain % Total St. Louis City 86 14 5 St. Louis Suburb 55 44 31 Kansas City Area 55 43 20 Southwest 35 64 19 North & S.E. 41 57 24

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