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"The real wages in Houston adjusted for cost-of-living differences are relatively high because cost of living is low," Smith said. "It's not just housing, but housing gets a lot of attention."

Many employees have become reluctant to relocate&with the economy pointing toward recession and the housing market slumping. The need to stay put is especially strong in California, Florida, Michigan, and Nevada, where many homeowners can't unload their homes without taking a massive loss.

Some employers have beefed up relocation packages to make the move more feasible, in some cases covering the loss on a sale and helping spouses find jobs in the new location, said Margery Marshall, president of Vandover, a career management and relocation transition consultant in St. Louis.

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"There's a general reluctance to move, not just because of the economy," Marshall said. "Today, there's also a reduced loyalty to the company. People say: 'Why move with the company when they don't care about us?'"

Staying near mom and dad
But there are many other reasons for the reluctance. Baby boomers don't want to leave aging parents or pull teenagers out of school, and relocating is especially complicated for dual-income households, said Jane S. Howze, managing director of Alexander Group, a national executive search firm based in Houston with offices in New York, San Diego, and San Francisco.

Some employees who can move are finding that they can get a good deal on a house in markets that are crashing, especially in California or Nevada, she said. "But it gets kind of tricky if you can't get rid of one house in order to cash in on a downturn elsewhere," she said.

Companies have long offered temporary cost-of-living adjustments for employees who are transferred to more expensive cities. Employers do not, however, cut salaries for workers who are transferred to low-cost cities, so it's possible to improve your lifestyle hugely by simply getting a transfer (This phenomenon is magnified in developing countries where many expatriates, who lived modestly back home, can afford mansions, chauffeurs, and teams of servants).

Salaries aren't city-indexed
Kay Burd of Runzheimer International, a Rochester, Wis. management consulting firm specializing in calculating cost-of-living and travel costs, said large companies like to pay what a job is worth rather than what it's worth in one specific city.

"What companies don't want to do — if they're relocating people quite often — is to inflate a salary because of cost of living," Burd said.

Al Blumenberg, manager of global relocation for St. Louis-based Anheuser-Busch, said many employers do provide cost-of-living adjustments but aren't responsible for an employee's lifestyle choices, which can change the cost equation.

"What you as a young person view as a lifestyle might be totally different in New York than it would be in St. Louis," Blumenberg said. "Companies don't try to address lifestyle. I can't tell you whether to live in a brownstone in Greenwich Village or out in Connecticut. That's a personal choice."

Lifestyle adjustment
Colleen Ide was moved by her company from St. Louis to Orlando this month, and she's getting used to her new lifestyle. It's too early to tell whether the cost-of-living adjustment she received will cover her much higher utilities and real estate taxes.

A salesperson for 14 years, she was able to pick up a two-year-old house in Orlando for 30% less than it had sold for two years earlier, all because of Florida's weak real estate market.

"My new house is about the same size," said Ide, who used to live in four-bedroom custom house on five acres outside St. Louis. "But the neighbors are right on top of me. and there's a whole list of development rules and regulations I'm not used to."

Copyright © 2009 The McGraw-Hill Companies Inc. All rights reserved.


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