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McCain reaches out but evangelicals still wary


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Unlike Mr. Bush, Mr. McCain is decidedly reticent about religion on the stump. Mr. McCain grew up Episcopalian and shifted to a Baptist church after marrying his second wife, Cindy, but has not been baptized into the denomination. When asked about his personal faith at town hall forums, he often relates a familiar story. When Mr. McCain was a prisoner of war in Vietnam, a guard who had once loosened his bonds while he was being tortured sidled up to him on Christmas Day and drew a cross on the dirt in front of them. But some evangelical leaders say the account sheds more light on the guard’s faith than on Mr. McCain’s.

Nevertheless, a small group of McCain staff members and surrogates have begun stepping up, largely behind the scenes, his outreach to evangelicals and other social conservatives.

The group includes Marlys Popma, a prominent socially conservative leader in Iowa who has been with the campaign since the beginning but about a month ago took on the title of national coordinator for evangelical and social conservative outreach; Robert C. Heckman, the campaign’s director of conservative outreach who was the political director of Mr. Bauer’s presidential campaign in 2000; and Brett O’Donnell, the campaign’s director of messaging who was a debate coach at Liberty University, Mr. Falwell’s institution.

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Former Senator Dan Coats of Indiana, a graduate of Wheaton College, an evangelical school, is also playing an active role, as is Senator Sam Brownback , a Kansas Republican and a longtime social conservative stalwart.

The initial outreach plans call for replicating the campaign’s approach in the Republican primary, creating “Family Issues Leaders for McCain” committees for each state made up of key social conservatives who have endorsed him.

About a dozen people, including staffers and socially conservative leaders who are advising the campaign, have begun a weekly conference call to plot strategy.

Mr. McCain’s advisers said they were in a talking and listening mode with evangelical leaders, as opposed to seeking endorsements aggressively, in part out of recognition that many Christian conservatives remained suspicious of him.

Aided by Obama's problems
Mr. McCain may be aided by Mr. Obama’s own problems lately among religious voters. Mr. Obama, who speaks comfortably about his own Christian faith, was once seen as the kind of candidate who could help Democrats close the gap with Republicans among weekly churchgoers, who voted for Mr. Bush in droves in 2004. But those efforts have been complicated by the incendiary remarks by Mr. Obama’s former pastor, the Rev. Jeremiah A. Wright Jr. , and the comments by Mr. Obama at a fund-raiser in the Bay Area about people in small towns clinging to guns and religion.

Nevertheless, the Obama campaign plans to add a full-time evangelical-focused staff member to its existing religious outreach team and is rolling out an effort over the summer to organize over a thousand house parties built around an hour-and-a-half-long curriculum on faith and politics. With the broadening of the evangelical agenda to include issues like poverty, global warming and AIDS, Mr. Obama’s advisers hope to peel off more moderate evangelical voters.

David Brody, a political correspondent for the Christian Broadcasting Network, said he believed Mr. Obama’s comments had hurt his chances among evangelicals, but he added, “I think Obama has a great opportunity still, with the Jeremiah Wright controversy behind him, to re-introduce himself with the American people, especially with his spiritual walk.”

'Commitment to judicial restraint'

To make Mr. McCain’s case, his supporters highlight his speech on his judicial philosophy, in which he vowed to appoint judges with a “commitment to judicial restraint,” as well as his anti-abortion voting record, though his critics argue he has hardly been passionate about the issue over the years.

In 2006 Mr. McCain was featured in television advertisements supporting a constitutional amendment to ban same-sex marriage in Arizona, but he argued vigorously against a federal ban on the Senate floor that year, breaking with Mr. Bush and the Republican leadership, citing his belief that states should decide the issue.

Many conservative activists revile Mr. McCain for his sponsorship of the McCain-Feingold campaign finance overhaul measure. Similarly, his support for federal financing of embryonic stem cell research puts him at odds with many conservatives.

Mr. McCain’s supporters, however, contend that if they simply outline Mr. McCain’s policy stances on issues that matter to social conservatives and make clear where Mr. Obama stands, the choice will be obvious.

“It’s my job to make sure the people out there in the leadership and the grass roots get a chance to know John McCain for what he really is,” Ms. Popma said.

Adam Nagourney contributed reporting. This story, McCain Extends His Outreach, but Evangelicals Are Still Wary, originally appeared in The New York Times.

Copyright © 2009 The New York Times


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