‘Rain of money’ in Indonesia? It’s marketing

updated 7:45 p.m. ET May 30, 2008

JAKARTA, Indonesia - If you're short of cash and don't mind running in tropical humidity and smog for a few bucks, read on. An Indonesian businessman plans to throw 100 million rupiah (about $10,600) out of an airplane over the capital this Sunday as a publicity stunt to promote his new book.

"I want to create a rain of money in Jakarta," author and motivational speaker Tung Desem Waringin said. "It's a little bit crazy, but it's marketing."

Police spokesman Col. I Ketut Untung said authorities may not allow the plan to go forward because it could draw huge crowds and cause chaos.

Tens of millions of Indonesians live on less than $1 a day and food and aid giveaways always draw large numbers.

The 42-year-old Tung said instead of opting for regular advertising for his book, he came up with an idea that "will make people happy."

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