Green industries offer job growth opportunity

Eve Tahmincioglu • Profile • E-mail

When a Republican candidate for president starts talking about limiting greenhouse gases during a speech at a wind turbine plant you know there’s an environmental wave going on.

All the presidential candidates, including John McCain who spoke about climate change at a  wind energy facility in Oregon this month, have green initiatives on their agendas, and states across the country are embarking on initiatives to cut pollution and a reliance on fossil fuels. Not to mention homeowners who don’t want to be at the mercy of electric and oil companies.

Solar, wind and biofuels are all growing alternatives, and these fairly young industries will need people — people to produce, install and sell their products.

That means a wave of employment opportunities — so-called green-collar jobs — could sweep the nation.

Samuel Pagan is already a beneficiary. This former steelworker now works at a wind turbine plant owned by Gamesa Wind USA in Fairless Hills, Pa.

Pagan was sick of the ups and downs of old-line manufacturing and saw wind as a growth industry. “I was looking for more stability,” he explains. He needed little training because he had assembly experience and was able to quickly step into his new career, doing mechanical assembly of mainframes for wind turbines.

“It’s a new industry and a new company and there’s opportunity here,” says Pagan, who admits he’s not really a tree hugger but just wanted a stable job.

Brian von Moos, business development manager for Borrego Solar Systems in Berkeley, Calif., has always been environmentally conscious and got into the solar industry for that reason.

Right after college, von Moos worked for a law firm and considered going to law school, but after traveling for a year he decided to go into renewable energy instead. He saw it “as a way to make a difference in the world. I’m passionate about the technology as a solution to pollution and global warming. I wanted to be a part of it.”

Pagan and von Moos represent the two types of employees that will become the backbone of the green labor force — former blue-collar and white-collar workers looking for new opportunities.

Some experts project an explosion of such jobs, but no one really knows how many green-collar jobs there are today because the government doesn’t even have such a category.

Even the meaning of the word “green collar” is up for debate. Many experts lump together green industry manufacturing positions and office jobs under the same green-collar umbrella, although Raquel Pinderhughes, a professor at San Francisco State University who says she coined the term “green collar,” says it originally referred to only blue-collar type positions.

For the purposes of my column, I will be using green-collar to describe jobs from the office to the factory floor.

Estimates vary widely on the size of the opportunity.

One environmental coalition, the Apollo Alliance, projects 3 million green-collar jobs will be created in the next decade, based on planned public and private investment of some $300 billion.

Richard Kearney, director of the School of Public and International Affairs at North Carolina State University, puts the figure closer to 100,000 new jobs in the next few years.

In any case, green industries are growing at a time when many others are shrinking and layinf off workers, offering at least a glimmer of hope.

“If you’re looking for lifetime employment this is the opportunity for you,” says Bronwyn Llewellyn, co author of “Green Jobs: A Guide to Eco-Friendly Employment.”

The key is to separate the real green-collar jobs from pseudo green-collar jobs, she says.

While some traditional firms have added environmentally safe products or tout green initiatives, a truly green company is dedicated to producing renewable energy or products and environmentally sound services.

Workers need to keep their eyes peeled for these green-collar job ads because they will be delivered through “discrete sectors of the economy” — everything from bicycle repair to organic food production, says Pinderhughes.

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