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The 10 biggest blunders ever in business

A list of money-losing mistakes so expensive New Coke didn’t make it

Image: Ford Edsel
In the mid-1950s, flush with the exceptional success of the Thunderbird, Ford wanted to create a new model to compete head-to-head with General Motors' Oldsmobile. Ford's solution: the Edsel, named for founder Henry Ford's son. The blunder ultimately cost the automaker $2.5 billion in 2008 dollars.
Corbis file
By Melanie Lindner
updated 11:59 a.m. ET March 25, 2008

A wise man once said that those who fail to learn from history are doomed to repeat it.

Entrepreneurs will need every drop of hard-earned wisdom to navigate the coming year — by all accounts, a challenging one, with a deepening credit crisis and potential recession.

With those dangers and the above adage in mind, we canvassed the last four centuries for the biggest business blunders of all time, in terms of wealth destroyed and opportunity lost.

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The stories span industries from technology to real estate. Market miscalculations, short-term thinking and rotten ethics are the broad themes. Taken together, the collective devastation of these miscues in current dollar value creeps into the trillions.

To be fair, some of these blunders were more unforeseen — and the blunderers more naturally disadvantaged — than others.

Take the Canarsee natives, who, in 1626, traded for trinkets a now rather stylish plot: Manhattan (then called New Amsterdam). The island fondly dubbed "the center of the universe" by many New Yorkers is now worth a cool $1 trillion, estimates Matthew Mondanile of Cushman & Wakefield, a global commercial real estate firm.

In another short-sighted deal, the Dutch later traded New Amsterdam to Great Britain in exchange for what is now the Republic of Suriname, a small country in South America with a wee gross domestic product of $2.9 billion.

Napoleon probably had more financial foresight than the Canarsees, but maybe not much. Back in 1803, the diminutive emperor was struggling to defend France's New World conquests, including Haiti, which was then in the midst of a slave revolt. Stretched thin but not willing to relinquish the island, Napoleon offered to sell the entire Louisiana Territory, rather than just the port of New Orleans, as had previously been discussed.

His offer: $15 million — 3 cents per acre — or about $284 million today. The current value of that land, which now includes portions of 15 U.S. states and two Canadian provinces: about $750 billion, figures Mondanile. And Haiti? Less than a year after France inked the sale, Haiti won its independence.

OK, so it's hard to make objective decisions in the heat of battle. But what about when times are good and opportunities aplenty?


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