Skip navigation

‘27 Dresses’ release delayed 1 week

Comedy starring Heigl will open Jan. 18 to maximize holiday ticket sales

  Movie video
  Review of ‘The Men Who Stare at Goats’
Nov. 6: TODAY movie critic Gene Shalit reviews the new film featuring megastars George Clooney and Kevin Spacey, “The Men Who Stare at Goats.”

Slideshow
Image: New Moon
  November movies
The “Twilight” sequel, “New Moon” hits the big screen, along with George Clooney in “The Men Who Stare at Goats” and “Fantastic Mr. Fox” and the apocalyptic “2012” and “The Road.”

more photos

Hollywood Reporter
updated 9:34 p.m. ET Jan. 3, 2008

LOS ANGELES - Fox will delay the release of “27 Dresses” until Jan. 18, the first day of the Martin Luther King Jr. holiday weekend, citing an overwhelming response to sneak previews for the Katherine Heigl romantic comedy.

Moving the opening weekend from January 11 allows the studio to maximize holiday sales, get in another round of nationwide sneak previews January 13, and offer the film as a clear alternative to sci-fi thriller “Cloverfield,” the only other new release that weekend.

The “27 Dresses” sneak previews played December 27 to 539 theaters nationwide, with 27 of those previews featuring models wearing bridesmaid dresses adorned with the film’s title and credits, a Fox representative said.

Story continues below ↓
advertisement | your ad here

“Grey’s Anatomy” star Heigl plays a woman who has been a bridesmaid 27 times and who re-examines her “always a bridesmaid” lifestyle when her boss (Edward Burns) gets engaged to her younger sister (Malin Akerman). Burns would have been competing with himself on January 11, as he also stars in the teen horror “One Missed Call,” which opens that day.

Copyright 2009 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content is expressly prohibited without the prior written consent of Reuters.

Sponsored links

Resource guide