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Forget the Benjamins — Gisele poses for euros
World’s richest supermodel is worried about decline of dollar, manager says
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Model behavior Nov. 5: Supermodel Gisele Bundchen is not just another pretty face. The astute businesswoman wants to be paid in euros – not U.S. dollars. CNBC reports. CNBC |
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LOS ANGELES - If you’re looking to hire Gisele Bundchen, you’d better bring something besides dollars to the table.
The Brazilian-born supermodel will no longer work for U.S. dollars, opting instead to be paid in euros, according to a report on Bloomberg.com.
The reason behind the decision? Apparently, the world’s richest supermodel (who Forbes reports took in an estimated $33 million in 2006) is worried about the decline of the dollar on the worldwide market.
“Contracts starting now are more attractive in euros because we don’t know what will happen to the dollar,” Patricia Bundchen, the model’s twin sister and manager in Brazil, said in a telephone interview with Bloomberg.com back in September.
When the 27-year-old Bundchen signed a contract in August to represent Pantene hair products, she requested payment in euros, according to Brazil’s Veja magazine. Pantene, part of Proctor & Gamble, obliged her request.
The same goes for the deal she reached in October 2006 with Dolce & Gabbana in Milan to promote its new fragrance, according to Veja.
However, in a follow-up interview with Bloomberg.com, Bundchen’s New York-based agent at IMG insists her client’s request for currency other than the dollar is far from a deal breaker with U.S.-based companies.
“Gisele has contracts in dollars,” agent Anne Nelson told Bloomberg.com. “When she works in Europe she gets paid in euros, when she works in the U.S. she gets paid in dollars, when she works in Brazil she gets paid in reais, and so on and so forth.”
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