More Americans scramble to stretch paychecks

updated 5:41 p.m. ET Oct. 19, 2007

NEW YORK - The calculus of living paycheck to paycheck in America is getting harder.

What used to last four days might last half that long now. Pay the gas bill, but skip breakfast. Eat less for lunch so the kids can have a healthy dinner.

Across the nation, Americans are increasingly unable to stretch their dollars to the next payday as they juggle higher rent, food and energy bills. It’s starting to affect middle-income working families as well as the poor, and has reached the point of affecting day-to-day calculations of merchants like Wal-Mart Stores Inc., 7-Eleven Inc. and Family Dollar Stores Inc.

Food pantries, which distribute foodstuffs to the needy, are reporting severe shortages and reduced government funding at the very time that they are seeing a surge of new people seeking their help.

While economists debate whether the country is headed for a recession, some say the financial stress is already the worst since the last downturn at the start of this decade.

From Family Dollar to Wal-Mart, merchants have adjusted their product mix and pricing accordingly. Sales data show a marked and more prolonged drop in spending in the days before shoppers get their paychecks, when they buy only the barest essentials before splurging around payday.

“It’s pretty pronounced,” said Kiley Rawlins, a spokeswoman at Family Dollar. “It seems like to us customers are running out of food products, paper towels sooner in the month.

MIDDLE CLASS SQUEEZE DAY 1 Home of their own is elusive dream A family banks on its human capital Tourist mecca squeezes the middle Tracking the middle class' missing cash Newsweek: Why money doesn't equal happiness Middle class squeeze? Experts debate DAY 2 Yes, life is harder now, some experts say How dollar's decline affects your pocketbook 10 ways to cope with 'middle class crunch' DAY 3 Who or what is the middle class anyway? How much of my wages goes to health care?

Wal-Mart, the world’s largest retailer, said the imbalance in spending before and after payday in July was the biggest it has ever seen, though the drop-off wasn’t as steep in August.

And 7-Eleven says its grocery sales have jumped 12-13 percent over the past year, compared with only slight increases for non-necessities like gloves and toys. Shoppers can’t afford to load up at the supermarket and are going to the most convenient places to buy emergency food items like milk and eggs.

“It even costs more to get the basics like soap and laundry detergent,” said Michelle Grassia, who lives with her husband and three teenage children in the Bedford-Stuyvesant section of Brooklyn, N.Y.

Her husband’s check from his job at a grocery store used to last four days. “Now, it lasts only two,” she said.

To make up the difference, Grassia buys one gallon of milk a week instead of three. She

sometimes skips breakfast and lunch to make sure there’s enough food for her children. She cooks with a hot plate because gas is too expensive. And she depends more than ever on the bags of free vegetables and powdered milk from a local food pantry.

Grassia’s story is neither new nor unique. With the fastest-rising food and energy prices since the 1980s, low-income consumers are stretching their budgets by eating cheap foods like peanut butter and pasta.

Industry analysts and some economists fear the strain will get worse as people are hit with higher home heating bills this winter and mortgage rates go up.

It’s bad enough already for 85-year-old Dominica Hoffman.

She gets $1,400 a month in pension and Social Security from her days in the garment industry. After paying $500 in rent on an apartment in Pennsauken, N.J., and shelling out money for food, gas and other expenses, she’s broke by the end of the month. She’s had to cut fruits and vegetables from her grocery order — and that’s even with financial help from her children.

“Everything is up,” she said.

Many consumers, particularly those making less than $30,000 a year, are cutting spending on nutritious food like milk and vegetables, and analysts fear they’re further skimping on basic medical care and other critical services.

MORE FROM U.S. BUSINESS

U.S. business Section Front

Economists point to rising debt as next crisis Marshals seize Madoff’s $7 million penthouse Hot dogs replace steaks this Fourth of July McDonald’s passes, Taco Bell scores with NBA Trustee: $231 million so far for Madoff victims Stanford exec makes plea deal, attorney says Businesses targeted in immigration crackdown Census: Big cities now growing quicker Microsoft’s Bing search wins share from Google Rules would stop short of CEO pay caps U.S. business Section Front   Add U.S. business headlines to your news reader: