Wal-Mart cuts prices on 15,000 items

updated 5:23 p.m. ET Oct. 18, 2007

BENTONVILLE, Ark. - Wal-Mart Stores Inc., the world's largest retailer, said Thursday it will reduce prices this week on 15,000 items ahead of the holiday season, increasing cuts by 20 percent compared with last year.

The items are in the toys, food, home and apparel segments. "Be Bratz" dolls, for example, are now $19.93, from a previous price of $29.94. A Black and Decker 12-cup coffee maker is now $24.96, from $29.92.

Hanes boys and girls top or pants are now two for $9.

Wal-Mart previously made similar price cuts on back-to-school items in July and on toys earlier this month.

More price reductions in its electronics, home, food and toys segments are upcoming, the company said.

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