The bottom line on Clinton and Obama
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The ad is called “Believe” and it shows Obama, in a quiet, library-like office (with a leafy scene visible through a window) walking slowly and calmly toward the camera, speaking earnestly about the need for a new kind of politics.
After airing for 10 days, the results were evident. At least that’s how I read my magazine’s NEWSWEEK poll, which showed Obama leading Hillary and former Sen. John Edwards among likely caucus goers.
Polling such people is notoriously difficult, and we are still about a hundred days away from the vote, but here’s the significant thing: During the entire time that Obama was on the air with the ad, Hillary was on the air, too, with ads about her sense of personal mission and about her health care plan. Often in a campaign, horse race numbers are twisted when one campaign has a “heavy buy” and the rival campaign is dark. That wasn’t the case here.
On the ground, as opposed to in the air, Obama has an impressive Iowa mix of cash money and grass-roots manpower. The question is whether all of those kids and paid staffers in those far-flung offices can lock up commitments from caucus-goers.
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In 2008, the calendar is going to make the connection between Iowa and New Hampshire that much tighter.
There used to be more than a week between the two; now there may be only three or four days. That means a victory in one is more likely to spark a victory in the other. And New Hampshire is an unlit fuse, according to a new poll by the University of New Hampshire. The poll is remarkable, Professor Andrew Smith told me, for its portrait of a state in which virtually no one has made up his or her mind.
While “definitely decided” numbers for early campaigns don’t exist, Smith said his sense was that they are far lower this year than in the past. (The GOP number — 13 percent — is even lower than among Democrats).
In New Hampshire, the most important pool of voters is the third of the total that are registered “undeclared” — the New Hampshire word for “independent.” On primary day, they are free to take EITHER party’s ballot. Smith estimates that two-thirds to three-quarters of them will take a Democratic ballot next January (though that depends, in part, on how well their old buddy Sen. John McCain is doing at the time).
Those independent swing voters are precisely the ones who are most likely to respond to Obama’s call for an end to partisan bickering in Washington. They aren’t partisans by nature. Ever wonder why Obama hesitates to get down and dirty with Hillary? That’s one reason: He still has to be “different” by January.
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