Holyfield vs. Foreman II: Battle of the grills

updated 2:40 p.m. ET Sept. 30, 2007

ATLANTA - Evander Holyfield once defeated George Foreman in a battle for the world heavyweight boxing title. Now he is seeking to oust his former foe from another arena: the grilling world.

Holyfield, of Atlanta, is preparing to unveil the “Evander Holyfield Real Deal Grill,” a direct competitor to Foreman’s famous “Lean Mean Fat Reducing Grilling Machine,” which has reportedly earned $100 million in sales since 1995.

“I’ve got a George Foreman grill. It’s a good grill,” Holyfield, 44, told the Atlanta Journal-Constitution. “But don’t you think the latest grill is supposed to be the best grill?”

Manufacturer CirTran Corp., based in Utah, approached Holyfield about promoting the $99 grill after he appeared on the TV show “Dancing With the Stars” in 2005. Holyfield dons an apron in a 30-minute commercial that began airing last week describing his product’s culinary and health benefits.

But Holyfield isn’t done with boxing. He’s jumping back into the ring Oct. 13 to fight Sultan Ibragimov at Moscow’s Khodynka Ice Palace arena, part of his quest to retire as the oldest heavyweight champion.

Don't miss this on MSNBC.com Pass it on: Sons of infertile men may be next The eight biggest Olympic marketing debacles Reality show judges range from wise to wacko Cosmic Log: Is this your jetpack? Forget your inhibitions: World's sexiest islands

MORE FROM SPORTS BIZ

Sports Biz Section Front

Judge dismisses Mark Cuban trading lawsuit Chicago family buying Cubs for about $900 M McDonald’s passes, Taco Bell scores with NBA Lavish corporate tents folded at U.S. Open Real Madrid spending raises eyebrows   Aon to take AIG’s place on Man United jerseys Arena double bookings lead to smackdown Bailed-out firms are skipping the Masters Celtics ranked as best in pro sports Opinion: A-Rod's steroid link spells endorsement doom Sports Biz Section Front   Add Sports Biz headlines to your news reader: